Marketing BP Head

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Madrid, ESP
Remote
Entry level
Artificial Intelligence • Big Data • Computer Vision • Robotics • Virtual Reality
The Role
Lead Joybuy’s marketing strategy and execution in Spain, translating European priorities into locally relevant initiatives. Own integrated brand, performance, content, CRM, and social campaigns; analyze consumers, competitors, KPIs, ROI, and budgets; build media and industry relationships; manage and develop the local marketing team; and collaborate with European and global stakeholders.
Summary Generated by Built In

Who We Are

At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Our Global Reach

JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world.

Learn more about who we are and what we do: https://corporate.jd.com/

What We Offer

Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.

About The Team

You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About The Role

We are looking for an experienced Marketing Leader to drive Joybuy’s marketing strategy and execution in Spain.

You will own the local marketing agenda, translating our broader European strategy into initiatives that resonate with Spanish consumers and drive both brand and business growth. Working closely with local and international teams, you will combine strategic thinking with hands-on execution across the marketing mix.


What You'll Do

  • Own the local marketing strategy: Develop and execute the marketing roadmap for Spain, aligned with Joybuy’s European business objectives and local market priorities.
  • Drive integrated marketing initiatives: Lead campaigns across multiple marketing channels, bringing together brand, performance, content, CRM and other relevant levers.
  • Bring a strong local market perspective: Analyse consumer behaviour, market trends and competitor activity to identify opportunities and continuously adapt our approach.
  • Drive performance: Monitor marketing KPIs, evaluate ROI and use data to optimise campaigns, channel mix and budget allocation.
  • Build local visibility: Develop relationships with relevant partners, media and industry stakeholders to strengthen Joybuy’s presence in Spain.
  • Lead and develop the team: Manage the local marketing team, setting priorities, supporting performance and developing capabilities as the business grows.
  • Collaborate across markets: Work closely with European and global teams to ensure local priorities are represented while maintaining alignment with the broader Joybuy strategy.

About You

  • Strong marketing experience, ideally within e-commerce, retail or a consumer-facing business.
  • Broad marketing expertise, with hands-on experience across at least two areas of the marketing mix, such as Brand, Performance Marketing, CRM, Content or Social Media.
  • Previous experience managing and developing a team is highly desirable.
  • Strong understanding of the German consumer and competitive landscape.
  • Commercial and data-driven mindset, with the ability to connect marketing activity to business performance.
  • Experience working in an international or cross-border environment.
  • Entrepreneurial, adaptable and comfortable operating in a fast-paced and evolving environment.
  • Fluent Spanish and English.

At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.

Skills Required

  • Strong marketing experience, ideally in e-commerce, retail, or a consumer-facing business
  • Hands-on experience across at least two marketing areas, such as Brand, Performance Marketing, CRM, Content, or Social Media
  • Experience managing and developing a team
  • Strong understanding of the German consumer and competitive landscape
  • Commercial and data-driven mindset with ability to connect marketing activity to business performance
  • Experience working in an international or cross-border environment
  • Entrepreneurial, adaptable, and comfortable in a fast-paced environment
  • Fluent Spanish and English

JD.com Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JD.com and has not been reviewed or approved by JD.com.

  • Fair & Transparent Compensation — Base pay is often described as acceptable or good relative to specific roles and regions, with some employees noting competitive compensation at mid-to-senior levels. Feedback suggests overall pay is viewed as fair in context, though not exceptional.
  • Healthcare Strength — Benefits packages commonly include core medical and insurance coverage, with supplementary medical and accident insurance reported in China and comprehensive health offerings in U.S. roles. Feedback suggests these healthcare provisions bolster the total compensation value.
  • Wellbeing & Lifestyle Benefits — Offerings such as meal support, employee relief funds, mental-health resources, and health checks are highlighted in multiple locations. Feedback suggests these programs provide practical support that enhances perceived overall benefits.

JD.com Insights

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The Company
HQ: Beijing
28,380 Employees
Year Founded: 1998

What We Do

JD.com, Inc. (Nasdaq: JD) is China's largest retailer, online or offline, and the world's third largest Internet company by revenue. With more than 300 million customers, JD.com is expanding quickly in China because consumers increasingly demand the authentic, high-quality products JD is known for. We work closely with both domestic brands and top international brands to bring fresh food, apparel, home appliances, baby products and more to Chinese consumers. To power this massive business we operate our own nationwide logistics network, from warehouses to the last mile. We can deliver up to 90% of orders same- or next-day, making our service the fastest and most reliable delivery service of any large-scale e-commerce company in the world. By investing in the most cutting edge technologies, JD.com is shaping the future of retail in China and beyond. Our scientists are working on innovative solutions for all parts of our business using big data, artificial intelligence, robotics, computer vision, virtual and augmented reality, unmanned vehicle systems, and more. Headquartered in Beijing, JD.com is a Fortune Global 500 company with offices around the world, including in New York, Tokyo and a research and development center in Silicon Valley.

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