Vida Health is seeking a Marketing Automation Tech Specialist to build, optimize, and scale our customer engagement infrastructure. In this role, you will be instrumental in ensuring our members receive personalized, timely, and data-driven communications through Braze. You will collaborate closely with the Automation Manager, Director of Marketing, and cross-functional data and technical teams to inform the design and maintenance of data pipelines, custom attributes, and event structures that power lifecycle campaigns, behavioral triggers, and advanced segmentation in Braze.
This role is ideal for someone who thrives at the intersection of marketing technology, data engineering, and automation strategy- and wants to directly impact the member experience at scale for a healthcare company.
Responsibilities:
- Build and manage end-to-end Braze campaigns and Canvases across email, SMS, push, in-app messaging, webhooks, and content cards, including complex audience segmentation and experiment design.
- Lead data integration and pipeline development by optimizing DBT and BigQuery data models, configuring custom attributes and events, and managing reliable real-time data syncing between the data stack and Braze.
- Own data quality and integrity across the MarTech ecosystem, including regular maintenance, merging records, resolving data issues, and ensuring accuracy across campaign performance and reporting.
- Drive analytics and reporting using Braze's native tools alongside BigQuery and SQL, delivering insights that inform lifecycle strategy and omnichannel campaign optimization.
- Serve as a technical MarTech partner to member operations and data teams, helping architect a scalable, future-proof foundation for personalization, automation, and advanced analytics.
- Additional responsibilities as assigned/needed.
Qualifications:
- Bachelor’s degree at a minimum.
- 3-5+ years of experience operating at the intersection of marketing, data science, and technology.
- 1-2+ years of hands-on experience leveraging Braze to drive lifecycle campaigns.
- Proven ability to write SQL scripts within BigQuery or similar cloud-based relational databases.
- Understanding of Braze data models and logic principles.
- Understanding of data querying and multivariate experiments.
- Exposure to API workflows, data modeling, and full-funnel analytics.
- A refined "sense of taste" for high-end member communications, balancing technical complexity with exceptional user experience.
- Technical fluency in HTML, CSS, and SQL.
Preferred:
- Braze Certified (Administrator or Marketer) strongly preferred.
- Practical experience navigating and leveraging DBT data models to drive lifecycle triggers.
- Proficiency in utilizing Looker data models to build and interpret marketing performance dashboards.
Skills Required
- Bachelor's degree
- 3-5+ years of experience in marketing, data science, and technology
- 1-2+ years of experience using Braze
- Proficiency in SQL within BigQuery
- Technical fluency in HTML and CSS
What We Do
Vida is a virtual care company that combines a human-centric approach with technology to address chronic and co-occurring physical and behavioral health conditions. We provide personalized chronic condition management combined with health coaching and therapy through a mobile and online platform that supports individuals in managing and significantly improving conditions such as diabetes, hypertension, obesity, depression, anxiety, etc. Our platform integrates deeply individual expert care with machine learning and remote monitoring to deliver lasting behavior change, health outcomes and cost savings. Vida is in the business of enabling self-insured employers, health plans and providers to take better care of their employees and members. We are trusted by Fortune 1000 companies, major national payers, and large providers to activate, engage, and empower their employees to live their healthiest lives. Based in San Francisco, CA, Vida is backed by investors including Khosla Ventures, StartX, Aspect Ventures, Canvas, Workday, and Nokia.
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