Marketing Automation Strategist 4

Responsibilities:
•Provide hands-on administration and support for marketing automation platforms including Salesforce Marketing Cloud, Marketo, HubSpot and/or Pardot
•Develop the day-to-day architecture of marketing automation platforms including MA instance(s) to enable campaigns & programs to run effectively (attribution, sourcing, lead flow)
•Build & Execute lead lifecycle, lead scoring, nurture platforms, segmentation and data management initiatives
•Assist in troubleshooting platform, campaign, and integration issues while identifying root causes and recommended resolutions.
•Support client engagements by gathering requirements, documenting processes, and executing solutions aligned with business goals
•Assist with CRM and marketing automation platform integrations to ensure data flows accurately between systems.
•Build and maintain reports and dashboards to support campaign performance analysis and business objectives.
•Identify and elevate products/solutions offered to meet current and future market needs by being familiar with technology stacks & major players in martech space (Adobe, Power BI/Tableau, etc…)
•Contribute to internal process documentation and team knowledge-sharing initiatives.
•Collaborative approach & effective communication: technical proficiency is a requirement but you must also be to process feedback, ask questions for additional detail, & explain technical elements to non-technical stakeholders
•Manage and grow junior team members to both increase their soft skill development and their marketing automation acumen.
•Support the creation of on-going training plans for internal teams including walkthroughs of client use cases, creation of frameworks, and how-to documentation. Helps Strategists identify
the need for client training and/or new processes and corresponding reference materials.
• Support Strategists with strategy sessions and identifies other SMEs needed, supports the creation of discussion guides and assets for workshop meetings and helps recommend when/if these meetings are needed
Base Qualifications:
•B.S. or B.A. degree in marketing or analytics, or equivalent professional experience
•5+ years of marketing automation experience desired
•Experience working within Salesforce Marketing Cloud (SFMC)
•Experience with Salesforce Sales Cloud or other CRM platforms preferred
•Technical mastery of 1:1 platforms, specifically in advanced &/or admin capability (advanced program setup, lead scoring, customer lifecycle, data management)
•Proven history of strategy development and technical problem-solving skills
•Ability to think strategically with a strong ability to execute plans and exceed client expectations and project goals
•Experience as an operations strategist, and/or owner of process and data management
•Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization
•Must be able to speak to and demonstrate knowledge in the digital marketing field

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

The potential base pay range for this role, when annualized, is $73,400.00 - $183,600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.