The Marketing Automation Specialist plays an important role in helping Central Bank Corporate Marketing deliver smarter, more personalized marketing to our customers. This position supports the planning, creation, and execution of marketing campaigns that drive engagement, promote our products and services, and enhance the customer experience.
In this role, you will support the operation and optimization of our marketing automation platform by building targeted email campaigns, assist with customer journeys, support lead-generation initiatives, and help ensure our marketing efforts reach the right audience at the right time. You will collaborate closely with the marketing team to bring campaigns to life, analyze performance, and continuously improve our marketing automation efforts. This is an exciting opportunity for someone who is highly creative, very detailed oriented, analytical, and passionate about leveraging technology and real-time data to drive meaningful customer experiences.
Roles & Responsibilities
Develop and execute email marketing campaigns, including audience segmentation, content setup, testing, deployment, and performance optimization.
Analyze email marketing campaign metrics and share performance insights with the broader marketing team.
Partner with management to define KPIs, develop dashboards, and create actionable reporting and recommendations to improve campaign performance.
Plan and execute A/B tests to optimize engagement, conversions, ROI, and program effectiveness.
Document and maintain process workflows, QA procedures, and operational standards to improve efficiency and reduce the risk of errors.
Apply email marketing best practices related to deliverability, sender reputation, compliance (CAN-SPAM), and other regulatory requirements.
Provide training, onboarding, and documentation for new and existing platform users to ensure consistent adoption and knowledge across the team.
Bachelor’s degree in marketing, business, analytics, journalism, or a related field
Excellent written and verbal communication skills, with the ability to persuade, inspire, and collaborate effectively
Demonstrated experience with email marketing and marketing automation platforms
Strong attention to detail, exceptional organizational abilities, and comfort managing multiple priorities and deadlines
Creative thinker who can generate ideas and contribute to strategic discussions
Team-oriented, yet capable of working independently and taking initiative
Fast learner with strong problem-solving skills and the ability to adapt in a dynamic environment
1-3 years marketing or business experience preferred
Banking or financial service industry experience preferred
Top Skills
What We Do
Central Bank is a privately held $20 billion bank headquartered in Jefferson City, Missouri. Serving 13 markets in 8 states. Central Bank specializes in community banking, with a particular focus on delivering leading-edge technology through its network of more than 150 facilities operating in Missouri, Kansas, Illinois, Colorado, Iowa, Tennessee, North Carolina, Florida, and Oklahoma, as well as more than 22,000 ATMs nationwide. Member FDIC.
"Strong Roots. Endless Possibilities." reflects our long-standing commitment to the communities we serve, as well as our commitment to delivering high-quality, leading-edge financial products and services that help our customers and communities grow and succeed. As our product and service offerings continue to expand, we assure you that our commitment to the community will only grow stronger. All of our lending decisions are made locally in the community you live.
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.
