The Role
The role involves managing global marketing campaigns using automation tools, ensuring compliance with regulations, analyzing campaign performance, and training local marketers.
Summary Generated by Built In
Marketing Automation Specialist
Shift: General Shift
Job responsibilities:
Qualifications:
Morningstar is an equal opportunity employer.
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
I10_MstarIndiaPvtLtd Morningstar India Private Ltd. (Delhi) Legal Entity
Shift: General Shift
Job responsibilities:
- Build, execute, and manage global integrated campaigns and workflows utilising our marketing technology stack; such as Eloqua, BrightTALK, ContentStack, Cvent, Terminus, Salesforce. Campaigns can include emails, webinars, newsletters, nurture
- Create segments for global marketing campaigns based on criteria defined by our buyer personas.
- Develops ongoing nurture campaigns to support all stages of sales-marketing funnel.
- Collaborate with regional events manager to assist in creating and managing event campaign process from start to finish, as well as provide on the day support for our annual Morningstar Investment Conference
- Serve as the conduit between global and regional teams, facilitating the exchange of shared learnings, performance benchmarks, and innovation in marketing operations.
- Champion the adoption of global best practices in campaign execution, lead management, and data hygiene across APAC marketing teams.
- Lead regional training and enablement sessions to upskill local marketers on marketing automation global processes, tools, and governance.
- Monitor regional compliance with global data privacy and marketing regulations, ensuring campaigns meet both global and local standards.
- Analyse campaign performance to identify key drivers of high engagement and offer recommendations on optimisation
- Occasionally present to marketing/sales on any new marketing operations initiatives or campaign metrics.
- Schedule regional social media posts using social media scheduling tool.
Qualifications:
- +3 years of hands-on marketing automation experience in Eloqua, ideally. (Eloqua certification preferred but equivalent experience with a similar platform will be given equal consideration.)
- Fluent in English
- Additional experience with web-page authoring tools or webinar hosting platforms a plus but not necessary
- Proven ability to translate marketing use cases into well-designed campaign workflows.
- Demonstrate communication (verbal and written) skills, analytical, problem solving and teamwork skills.
- Skilled in problem solving, time management and project management.
- Self-starter and committed to driving operational excellence.
- Must be data-driven and understand how to translate marketing metrics into opportunities for action.
- Meticulous attention to detail, process-improvement mindset.
- Ability to balance priorities across multiple projects with multiple stakeholders.
- Experience in collaborating with global teams (preferably)
Morningstar is an equal opportunity employer.
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
I10_MstarIndiaPvtLtd Morningstar India Private Ltd. (Delhi) Legal Entity
Top Skills
Brighttalk
Contentstack
Cvent
Eloqua
Salesforce
Terminus
What the Team is Saying
Raaghavendar
Associate Software Engineer
Saurabh
Senior Software Engineer
Anna
Team Lead of Software Engineering
Wendell
Head of Sales, Institutional Equity Research
Jeff
Head of Technology and Product
Upasna
Software Engineer, Data Collections - AI R&D
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The Company
What We Do
At Morningstar, we believe in building great products in-house in a highly collaborative, agile environment where we focus on technical excellence, the user experience, and continuous improvement. Our technologists represent a range of skills and experience levels, but they all view their work as a craft and push technology’s boundaries.
Why Work With Us
Imagining big things is in our blood -- it's transformed us from a company with just a few employees in 1984 to a leading independent investment research company with a worldwide presence today. As of April 2020, we acquired Sustainalytics to drive long-term meaningful outcomes for investors in the ESG space. Join us on this exciting journey!
Gallery
Morningstar Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
3 days a week
