Marketing Automation Specialist

About CyberArk:

CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

CyberArk is looking for a passionate Marketing Automation Specialist to join our global team. Leveraging your campaign execution and marketing automation expertise, you will become a key part of our Marketo team. You will have a hands-on role in executing a variety of marketing requests using Marketo.  You will work in collaboration with the Marketing team to gather requirements and translate campaigns goals into technical execution. The ideal candidate will combine their strategic and technical skills to drive results using marketing automation.

What you do:

• Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Webinars) that create quality demand efficiently, at scale. 
• Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration
• Create campaigns to support nurture, scoring, event promotion, and data management
• Plan and perform A/B testing within marketing automation platform to improve results
• Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
• Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
• Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders. 
• Excellent communication, attention to detail and desire to improve processes.

#LI-JA1

• 2+ years of experience in marketing automation; must be proficient in Marketo, CRM (Salesforce preferred), and related platform integrations i.e. Demandbase, On24 (a nice to have).
• Demonstrated experience in marketing automation and inbound/outbound best practices
• Technical aptitude: Have worked with highly complex processes and a large MarTech stack; ability to understand technologies and how to leverage them to achieve desired results
• You are data-driven and a continual learner.
• Experience working with a quality assurance process to support high quality execution
• Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
• Excellent independent project management and self-starter skills and experience working in and communicating in a cross-functional matrixed organization.

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. 

We are unable to sponsor or take over sponsorship of employment Visa at this time.

The salary range for this position is $58,000 – $85,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.