The Role
Develops and manages data-driven, omnichannel CRM campaigns across customer lifecycle stages, including onboarding, conversion, retention, reactivation, education, and loyalty. Builds personalised journeys using segmentation, dynamic content, behavioural data, and conditional logic. Manages marketing automation platforms and CRM data structures, collaborates with cross-functional teams, analyses campaign performance, conducts testing, and optimises journeys against business KPIs.
Summary Generated by Built In
HFM is an internationally acclaimed multi-asset broker,
delivering cutting-edge trading tools, platforms, and conditions to
traders worldwide. We are committed to innovation, transparency, and
excellence in the financial markets.
As we
continue to expand, we are seeking a driven and strategic Marketing Automation Specialist to join our team.
Responsibilities:
Campaign Development:
- Develop and execute data-driven
campaigns aligned with client lifecycle stages and business objectives.
- Plan, manage, and implement the overall
CRM strategy.
- Design and build multi-stage,
omnichannel journeys focused on conversion, retention, reactivation,
onboarding, education, and loyalty.
- Use behavioural and trading data to
deliver personalised, contextually relevant communications.
- Localise customer journeys based on
market and regional insights.
- Create dynamic segmentation journeys
leveraging trading behaviours, demographics, psychographics, and platform
interactions.
- Utilise dynamic content and conditional
logic for advanced personalisation.
Platform Management:
- Responsible for end-to-end setup and
management of journeys using platforms such as Salesforce Marketing Cloud,
HubSpot, Optimove, Solitics, or similar.
- Configure, maintain, and optimise CRM
platforms and data structures to ensure scalability, accuracy, and compliance.
Collaboration:
- Partner with CRM, Content, Design,
Product, and Analytics teams to align messaging, timing, and targeting.
Optimisation and Analysis:
- Monitor and analyse campaign
performance, engagement metrics, and user behaviour.
- Conduct A/B and multivariate testing
across journeys, content, and messaging to enhance ROI and client experience.
- Continuously optimise lifecycle journeys
to reduce time-to-value, increase activation, and strengthen retention.
- Maintain dashboards and performance
reports linking CRM activity to business KPIs.
Requirements
- Up to 2 years of hands-on CRM experience with
a proven track record of building and launching omnichannel marketing
automation campaigns within the Forex industry.
- Deep understanding of client behaviour,
regulatory requirements, and industry dynamics, is a must.
- In-depth knowledge of client lifecycle
marketing, personalisation, segmentation, and data-driven CRM strategies.
- Proficiency in marketing automation
platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove,
etc.)
- Strong analytical and project
management skills with the ability to prioritise and manage multiple initiatives
in a fast-paced environment.
- Fluency in English is required
(additional languages are a plus).
- Bachelor’s degree in Marketing,
Business, Communications, or a related field (Master’s degree is a plus).
- Exceptional attention to detail,
communication skills, and experience in A/B testing.
Resumes must be submitted in English.
Applicants must be eligible or have legal authorization to work in the country where the position is based.
Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits
- Hybrid
Work Model (2 days working from home)
- Monthly
Wolt Vouchers
- Comprehensive
Health & Life Insurance
- Provident
Fund (Upon completion of the trial period)
- Summer
Short Fridays (August)
- Additional
Paid Annual Leave (up to 30 days, based on years of
service)
- Birthday
Leave
- Training
& Education Allowance
- Udemy
Business access
- Gym
Membership
- Referral
Bonus Program
Additional Support
- Visa
Sponsorship and Relocation Assistance
Sounds like you? Let’s
write the next chapter together!
All Applications will be handled with the strictest
confidentiality.
Skills Required
- Up to 2 years of hands-on CRM experience
- Proven experience building and launching omnichannel marketing automation campaigns within the Forex industry
- Understanding of client behaviour, regulatory requirements, and Forex industry dynamics
- Knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies
- Proficiency in marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Solitics, or Optimove
- Strong analytical and project management skills
- Ability to prioritise and manage multiple initiatives in a fast-paced environment
- Fluency in English
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Master's degree
- Exceptional attention to detail and communication skills
- Experience in A/B testing
- Eligibility or legal authorization to work in the country where the position is based
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The Company
What We Do
HFM is an internationally acclaimed, regulated multi-asset broker serving retail and institutional clients worldwide. The company provides online trading services and platforms across forex, contracts for difference (CFDs), futures, commodities, stocks, and indices. Its offering emphasizes competitive trading conditions, innovative tools, partner support, and access to multiple global markets through its financial technology infrastructure, helping traders participate in global markets.
