The Role
The Marketing Automation Specialist will design and manage email campaigns, maintain subscriber databases, analyze performance metrics, and guide junior staff. Responsibilities include integrating CRM systems, optimizing workflows, and leading cross-departmental automation projects.
Summary Generated by Built In
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Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!
Marketing Automation Specialist
Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.
And we’re looking for a Marketing Automation Specialist to start immediately!
Duties and Responsibilities include but are not limited to:
1. Build and deploy simple drip or nurture email campaigns
2. Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)
3. Assist with tracking and tagging (UTMs, campaign parameters)
4. Monitor automation performance metrics: open rates, click-through, conversion in simple flows
5. Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected
6. Coordinate with design/content team for email templates / landing page assets
7. Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)
8. Implement and optimize drip / triggered flows based on user behavior or lifecycle stage
9. Integrate CRM or customer data platforms with other tools (web tracking, events)
10. Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)
11. Train or guide junior staff or interns on best automation practices
12. Ownership of automation documentation: SOPs, monitoring dashboards
13. Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed
14. Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)
15. Ensure data infrastructure is robust (data accuracy, integration, real-time events)
16. Mentor/lead a team of automation / operations specialists
17. Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs
18. Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)
Qualifications:
• Bachelor's degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift
Technical Requirements:
• USB Headset with Noise Cancellation feature
• Working Webcam
• Computer with at least 1.8 GHz processor and at least 4GB RAM
• Main Internet Service Speed: at least 25 Mbps cable connection
• Backup Internet Service Speed: at least 10 Mbps
Specific Requirements:
• HubSpot, ActiveCampaign, Marketo, Pardot
• CRM platforms (Salesforce, etc.)
• Marketing automation / workflow tools (Zapier, webhooks)
• Project management tools
• Integration / tag manager tools
• Reporting / dashboards (e.g. Tableau, internal dashboards)
Benefits:
• Health Insurance (HMO)
• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay
Schedule: US work hours (20-40 hours per week)
Location: This is a remote job
Please note:
• Only qualified candidates will be invited to take the assessment & scheduled for an interview.
• We have other vacancies that might interest your friends & colleagues. They can check us out at our Jobs Website.
• You may also refer your friends using our Affiliate Marketing Program and earn up to $30 if your referral is hired.
Skills Required
- Bachelor's degree in any field or professional certification in marketing or business-related courses
- 2+ years experience in social media or 1-2 years in digital marketing
- Proven content writing or copywriting experience
- Working knowledge of content management systems
- Excellent English communication skills, both written and verbal (at least B2 level)
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
