Marketing Automation Specialist (email)

 

In This Role, Your Responsibilities Will Be:

• Build and deploy email campaigns end to end using Pardot, including template setup, content configuration, stakeholder reviews, scheduling, and thorough pre-send quality assurance.
• Design, implement, and maintain nurture programs and automated journeys that guide prospects through the funnel based on behavior, preferences, and lifecycle stage.
• Apply email optimization best practices, including A/B testing of subject lines, calls to action, send times, and content variations, to continuously improve engagement and conversion.
• Partner closely with Campaign Marketing, Regional Marketing, and other stakeholders to translate campaign briefs into technically sound, on-brand email executions aligned with global and regional priorities.
• Monitor and analyze performance metrics such as open rates, click-through rates, deliverability, and unsubscribes, and share clear, actionable insights to support data-informed decisions.
• Collaborate with audience and data teams to ensure accurate segmentation and thoughtful cadence, enabling relevant and respectful customer communications.
• Contribute to scalable ways of working by developing reusable templates, modular content blocks, and clear build documentation.
• Coordinate email campaign projects across content development, audiences, design assets, translations, agency support, and stakeholder reviews to ensure timely, high-quality delivery.

Who You Are:

 

You take on new opportunities with energy and a sense of ownership, following through on commitments and adapting quickly when priorities change. You communicate clearly and thoughtfully, tailoring your message to different audiences and ensuring shared understanding across teams. You build strong partnerships by working collaboratively across functions, valuing diverse perspectives and contributing to shared goals. You use data and feedback to focus on what matters most, translating insights into practical improvements that drive meaningful results.

 

For This Role, You Will Need:

• Marketing professional with 3–5 years of experience, with at least 2 years of hands-on email execution in a B2B marketing automation platform (Pardot strongly preferred).
• Demonstrated ability to build and manage email campaigns independently, from intake through deployment and performance reporting.
• Strong attention to detail and quality, you catch rendering issues, broken links, and merge field errors before they reach the inbox.
• Highly organized with the ability to manage multiple active campaigns simultaneously, meeting deadlines without sacrificing quality.
• Familiarity with email KPIs and the ability to translate performance data into clear recommendations for campaign stakeholders.
• Collaborative cross-functional communicator who can work effectively with Global Campaign Marketing, Regional Marketing, Product Marketing, Sales, and IT.
• Education – BS/BA degree required, preferably in Marketing, Communications, or a related field.
• Proficient in English (verbal and written)
   

 

Preferred Qualifications That Set You Apart:

• Pardot Lightning certification or demonstrated advanced platform proficiency (Engagement Studio, dynamic content, connected campaigns, Salesforce sync).

 

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. 

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, vacation and holiday leave.