Marketing Automation Manager

About Auris

Auris is the payroll and HR partner built for small and medium-sized businesses who can’t afford to get it wrong. Trusted by over 50,000 businesses nationwide, Auris pairs easy-to-use technology with real human services to give leaders the confidence that every detail is done right - so they can focus on growing their team and their business. Acquired by Acrisure in 2025, Auris formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive.

Summary of This Role

We are seeking a highly skilled Marketing Automation Manager to own and optimize our HubSpot ecosystem, ensure data integrity across HubSpot and Salesforce, and drive sophisticated reporting that powers our marketing and sales performance. This role sits at the center of our revenue engine—bridging marketing automation, CRM workflows, lead management, and analytics to ensure seamless data flow and actionable insight. 

You will manage our HubSpot instance end-to-end (workflows, lead routing, lifecycle management, data hygiene, segmentation), support Salesforce integration, and build reporting that connects marketing activity to pipeline and revenue. This role also leverages behavioral analytics tools such as Lucky Orange to go beyond standard metrics and understand actual user behavior on our website and landing pages. 

What You’ll Do

Marketing Automation & HubSpot Ownership 

• Own and administer HubSpot, including workflows, segmentation, scoring, lifecycle stages, lead routing, data hygiene, and integrations. 
• Build and optimize nurture programs, triggered communications, and lifecycle automation in partnership with Marketing and Customer Communications. 
• Manage list creation, campaign setup, email personalization, and contact governance. 

Salesforce & Cross-System Integration 

• Oversee bi-directional lead and data syncs between HubSpot and Salesforce, ensuring accuracy, consistency, and reliable reporting. 
• Collaborate with Sales Operations to align lifecycle stages, pipelines, and data models across platforms. 
• Support system integrations across HubSpot, Salesforce, Power BI, Snowflake, and related tools. 

Analytics, Data, & Reporting 

• Build dashboards and reports across HubSpot, Salesforce, GA4, Looker Studio, Power BI, or Snowflake. 
• Translate marketing and sales data into insights that improve lead quality, funnel conversion, and campaign performance. 
• Analyze user behavior across our web properties using analytics and session-recording tools (GA4, Lucky Orange). 
• Maintain high data quality and ensure accurate attribution across channels and systems. 

Collaboration & Operational Support 

• Partner with Marketing, Sales, WebOps, and Operations to translate business needs into scalable technical solutions. 
• Identify automation opportunities that improve efficiency and reduce manual effort. 
• Maintain documentation, governance standards, and best practices for all platforms and processes. 

What Are We Looking for in this Role?

• 3–5+ years of experience in Marketing Automation with a strong focus on HubSpot. 
• Hands-on experience with Salesforce CRM and HubSpot–Salesforce integrations. 
• Strong understanding of lead generation, lifecycle management, and attribution. 
• Demonstrated ability to build analytics reports and dashboards in HubSpot, Salesforce, or BI tools. 
• Solid skills in data hygiene, segmentation, list management, and workflow automation. 
• Ability to manage multiple technical projects with minimal supervision. 

What are our Desired Skills and Capabilities?

• Experience with API-based integrations or automation platforms (Zapier, Workato, etc.). 
• Familiarity with analytics and BI tools (Power BI, Looker Studio, Tableau, or Snowflake). 
• Experience supporting CRM-driven marketing or sales operations teams. 
• Understanding of web analytics (GA4) and behavioral analytics tools (Lucky Orange, Hotjar). 

What We Offer 

• A high-impact role with ownership of core marketing and revenue infrastructure. 
• Opportunity to work across Marketing, Sales, Operations, and Data teams. 
• Exposure to a modern tech stack (HubSpot, Salesforce, GA4, Snowflake, BI tools). 
• Flexible remote/hybrid work environment. 
• Competitive compensation and growth opportunities. 
• Comprehensive benefits package
• Collaborative, mission-driven culture with high visibility and impact

#Auris

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting [email protected].

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome, your new opportunity awaits you.