Marketing Automation Manager

Job Description

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve. We Stand For Service® is more than part of our name, it’s our mission and our purpose.

The Marketing Automation Manager is responsible for transforming marketing strategies into effective campaigns and optimizing the marketing activity that drive customer engagement, lead nurturing and revenue growth. The role blends technical skills with strategic marketing to deliver personalized, scalable communication. The goals include the improvement of campaign executional efficiency to drive revenue growth by automating marketing processes, delivering personalized experiences, and generating qualified leads.

Job Responsibilities:

• Plan and executive automated marketing workflows across channels including direct mail, email, SMS and digital.
• Manage and optimize campaigns in execution platform.
• Monitor performance metrics and optimize based on results.
• Collaborate with content, CRM and digital teams to align strategies.
• Maintain data quality, lead scoring and contact lifecycle stages.
• Ensure compliance with privacy and consent regulations.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business or related field.
• 3-5 years’ experience with marketing execution tool; Red Point Interactive preferred.
• Proficient in campaign building, segmentation, lead nurturing, A/B testing and reporting.
• Ability to analyze and interpret results to leadership.
• Understanding of customer journeys, lifecycle marketing, and digital marketing best practices.
• Strong communication, project management and collaboration skills.

Salary Range:

Individual base pay may vary on additional factors such as the candidate’s experience, job-related skills, relevant education, geographic location, and other specific business and organizational needs.

In addition to base salary, WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards. WSFS provides a competitive benefits package, which includes medical, dental, and vision coverage; a 401(k) plan; life, accident, and disability insurance; flexible spending accounts (FSAs) and health savings accounts (HSAs); and wellness programs. Additional benefits may include paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays. Benefit offerings are subject to eligibility requirements, legal limitations, and may vary based on an Associate’s location and employment status. For more information about Associate benefits, please visit https://www.wsfsbank.com/about/careers/

WSFS Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the WSFS Bank Careers website or submission process, please contact us via email at [email protected].

WSFS is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.