Marketing Automation Manager

About Care.com 

Care.com is a consumer tech company with a heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you flourish with collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

About the Role:

In this role as the Care for Business Marketing team’s subject matter expert on all things CRM execution, you’ll play a critical part in our mission to help working families get the care they need by understanding and using their benefits. You’ll own key touchpoints and campaigns that drive awareness, enrollment, and engagement—enabling our business to achieve KPIs and drive revenue. You’ll develop a deep knowledge of member data and harness it to execute best-in-class touchpoints through the right message, in the optimal channels, at the right time.

What Your Days Will Be Like:

• Coding and production of all member touchpoints: Partner with Creative, Product, and Marketing team counterparts to bring to life new designs that will reach our members through latest CRM best practices.
• End-to-end lifecycle journey management: Execute and refine lifecycle marketing journeys and one-off campaigns across all channels (email, push, SMS, in-app, site) to drive engagement. 
• Continual optimization: You’ll lean into the data, making iterative tweaks to ensure our journeys and ongoing touchpoints reach the right members, at the right time, in the right channel.
• Best practice ownership: Understanding technical best practices across CRM, push, and in-app/on-site messaging, communicating standards to others on the team and across the organization.Innovation: You’ll have authority to bring new ideas and recommendations to our key stakeholders on ways to make our programs better and more effective.
• Testing and experimentation: You’ll own and optimize lifecycle behavioral journeys as well as a regular cadence of ad-hoc touchpoints through iterative experimentation, communicating wins and learnings for our KPIs. 

What You’ll Need to Succeed:

• 3-7 years of lifecycle, CRM, or marketing automation experience and end-to-end campaign management - from conception to execution and everything in between.
• Knowledge of email deployment and coding best practices. HTML email development experience preferred.
• Knowledge of API integration with CRM platforms and web properties.
• Rigorous attention to detail.
• You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt—new marketing solutions as needed.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• Experience working within Iterable, Hubspot, Salesforce Marketing Cloud, or similar marketing automation software such as Braze.
• BA/BS required.

Company Overview

Available in more than 21 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).

Salary Range: $90,000 - $110,000
The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of IAC’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, IAC provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
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