Marketing Automation Manager

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry's leading earned wage access solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
The Marketing Automation Manager will be responsible for designing and implementing strategies to enhance customer engagement and drive lead generation across both B2B and B2C segments. Leveraging DailyPays Martech, you will manage marketing automation tools to execute successful email campaigns, lead nurturing workflows, and customer journeys. You will develop and implement B2B and B2C lead generation and conversion strategies, ensuring that marketing efforts are personalized, data-driven, and aligned with business objectives.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:

• Automation Strategy Development: Design and execute comprehensive marketing automation strategies across B2B and B2C channels, ensuring alignment with overall marketing goals and business objectives
• Drive the strategic direction for marketing technology, recommending new tools or improvements to streamline processes and support evolving business needs
• Developed workflows for lead nurturing and automated email programs
• Provided technical support and optimization recommendations for the Marketo platform, improving user adoption and system efficiency
• Oversee the setup and maintenance of marketing automation workflows and lead nurturing processes, ensuring efficient lead routing, segmentation, and prioritization based on data insights
• Collaborate with the SDR team to ensure smooth lead handoff, managing lead scoring and defining clear lead qualification processes
• Optimize data integrations between Marketo, Salesforce, and other marketing technologies to maintain data consistency, eliminate silos, and ensure accurate reporting

What You Bring to The Team:

• Marketing Automation: Experience implementing or administering Marketo and Bizible
• Campaign Management: Email Marketing, Lead Nurturing, Lead Scoring, A/B Testing
• CRM Management: Experience with Salesforce to Marketo data sync and integration
• Analytics & Reporting: Google Analytics, Tableau
• Project Management Tools: Asana, Jira, Trello

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

#BI-Remote #LI-Remote
Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
New York City
$95,000 - $125,000 USD
Remote, Premium (California, Connecticut, Washington D.C., New Jersey, New York, Massachusetts, Washington)
$87,000 - $113,000 USD
Remote, Standard
$81,000 - $108,000 USD
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.