Marketing Automation & Lifecycle Specialist

[What the role is]

We are looking for a Marketing Automation and Lifecycle Specialist to join JTC's marketing team. With at least 7 to 9 years of hands-on experience, you will lead how JTC engages its stakeholders through data-driven, targeted, and purposeful communications.

In this role, you will be the in-house owner of Salesforce Marketing Cloud Advanced, responsible for how JTC reaches and nurtures its stakeholders (businesses, industrialists, partners, and the broader public) across the full lifecycle of their relationship with us. This is not a commercial marketing role. JTC is a public agency, and our marketing exists to advance our mission of developing industrial infrastructure and supporting Singapore's economic growth.

The role is weighted 75% towards marketing automation and lifecycle marketing, with the remaining 25% covering performance marketing oversight: setting strategy and KPIs, managing our external media agency, and owning the analytics that connect campaign activity to real outcomes. If you are someone who has built and run sophisticated lifecycle marketing programmes before, and who is equally comfortable reading performance data and steering agency execution as you are building automation workflows from the ground up, we want to hear from you.

[What you will be working on]

Marketing Automation & Lifecycle Marketing (75%)
•    Own and manage JTC's Salesforce Marketing Cloud Advanced system 
•    Design and run end-to-end lifecycle programmes that nurture stakeholder relationships across awareness, onboarding, engagement, and retention.
•    Develop audience segmentation and personalisation strategies using Salesforce CRM data to deliver relevant, timely communications.
•    Build and maintain automated workflows, triggered communications, and drip programmes across email and other owned channels.
•    Ensure data integrity across Salesforce CRM and Marketing Cloud, including managing integrations, data extensions, and sync configurations.
•    Work with IT, Business Insights and CRM teams to optimise platform capabilities and explore new features within SFMC Advanced.
•    Set and enforce best practices for marketing automation, including governance, documentation, and compliance with data privacy regulations.
Performance Marketing & Analytics (25%)
•    Set the strategy, KPIs, and success metrics for JTC's performance marketing activity, anchored in mission-driven stakeholder outcomes rather than commercial conversion.
•    Brief, manage, and review external media agencies running paid search, paid social, display, and programmatic campaigns on JTC's behalf.
•    Build and maintain analytics dashboards and reporting frameworks that track campaign performance, audience behaviour, and channel effectiveness across owned and paid activity.
•    Surface actionable insights from campaign and lifecycle data to inform future strategy.
•    Lead A/B and multivariate testing across automation workflows and, where relevant, paid campaigns.

[What we are looking for]

•    Background in Marketing, Communications, Business, Data Analytics, or a related discipline.
•    Minimum 7 to 9 years of experience, with the majority spent in marketing automation and lifecycle marketing roles.
•    Deep, hands-on expertise in Salesforce Marketing Cloud Advanced or equivalent, including building customer segments, emails, user journeys and campaigns. 
•    Strong working knowledge of Salesforce CRM, including lead management, campaign tracking, and data integration.
•    Working understanding of performance marketing across paid search (Google Ads), paid social (Meta, LinkedIn), and programmatic. You do not need to have run these campaigns hands-on, but you should be able to brief an agency, interrogate their numbers, and recognise good work from poor.
•    Proficiency in Google Analytics 4, Marketing Cloud Intelligence, or equivalent BI platforms.
•    Strong analytical mindset with the ability to translate data into clear insights and recommendations for non-technical audiences.
•    Comfortable defining and working towards mission-driven KPIs in a public sector context, where stakeholder impact and organisational objectives take precedence over commercial metrics.
•    Excellent project management skills with the ability to manage multiple workstreams simultaneously.
•    Strong communication and stakeholder management skills.
•    Experience in a public sector, B2B, or complex stakeholder environment is an advantage.