The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.
Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.
The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.
Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.
Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable—nurturing prospects and residents from lead generation through renewal.
We’re looking for a hands-on leader with a growth mindset—curious, proactive, and results-oriented—who thrives at the intersection of technology, data, and customer experience.
Key Responsibilities
Marketing Automation Strategy
Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty/advocacy.
Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations
Audience Management & Segmentation
Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.
Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.
Testing, Reporting & Technical Execution
Manage A/B and multivariate testing to optimize engagement, conversion, and deliverability.
Ensure rigorous QA for email rendering, deliverability, and automation workflows.
Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.
Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.
Qualifications
Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.
Strong proficiency in AMPSCRIPT and SQL
Expert in email deliverability, segmentation, and testing methodologies.
Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.
Ability to work cross-functionally and translate business goals into automation strategies.
Knowledge of HTML/CSS for email and experience with CRM/data integrations preferred.
Experience with MJML is a plus
5+ years of hands-on experience in Salesforce Marketing Cloud
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
Our full-time employee benefits include:
A competitive compensation package, annual bonus, 401k match
Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day
Employer-paid benefits (medical, dental, vision, health savings account)
Professional career development and reimbursement
Up to 16 weeks paid maternity leave; up to 4 weeks of paid parental leave
Backup childcare offered through Bright Horizons
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
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What We Do
The Amherst Group ("Amherst") is a diversified data-driven investment management platform at the crossroads of global capital markets and U.S. real estate, offering strategies up and down the real estate capital stack. As of December 31, 2023, Amherst manages $18.5 billion deployed across real estate debt and equity strategies in mortgage-backed securities, commercial real estate, and single-family residential.
