Marketing Automation Engineer

Reposted 12 Hours Ago
Be an Early Applicant
Minneapolis, MN, USA
Hybrid
100K-110K Annually
Mid level
AdTech • Information Technology • Marketing Tech
The Role
The Marketing Automation Engineer will support Salesforce Marketing Cloud implementations, build integrations, develop custom solutions, and ensure quality assurance, while advising clients and presenting technical documentation.
Summary Generated by Built In

About Bold Orange: 
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients. 

Position Summary:

    The Marketing Automation Engineer position is a key role within our growing Salesforce Practice. This role will support the Solution Architect on complex Salesforce Marketing Cloud implementations and existing client work, serving as the technical advisor and expert on the platform development abilities. Individuals in this role have a passion for developing custom solutions and delivering best-in-class outcomes.

Duties and Responsibilities:

    • Supports Solution Architect through discovery, advising on level of effort and feasibility of technical components to support client priorities and objectives. 
    • Builds out integrations between Marketing Cloud and external systems
    • Create and present solution documentation, keeping both internal and external stakeholders informed and engaged 
    • Configure, test, document, implement and train on Salesforce Marketing Cloud throughout implementations 
    • Create, edit and manipulate complex SQL, AMPScript  SSJS and JSON.
    • Be able to edit existing HTML and CSS
    • Build audiences and segments using complex logic across multiple data sets 
    • Make minor edits to creative files 
    • Develop and adhere to rigorous QA process 
    • Proactively present and deploy optimization activities 
    • Partner with Analytics for access to do data and systems for analysis and reporting 

Required Qualifications:

    • Bachelors degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience 
    • Three+ years of relevant Salesforce Marketing Cloud experience 
    • Expertise in Salesforce Marketing Cloud Email Studio & Journey Builder, with additional expertise across CDP, Interaction Studio and Advertising Studio a plus 
    • Understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.) 
    • Attention to detail and an eye for quality 
    • Salesforce Marketing Cloud Developer Certified
    • Coding capabilities across the following: 
      • Ampscript. 
      • SQL 
      • HTML/CSS
      • SSJS
      • JSON

Please Include In Your Application:

    • A brief cover letter outlining your relevant experience.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business Management, Computer Science, Information Technology, or equivalent work experience
  • Three or more years of relevant Salesforce Marketing Cloud experience
  • Salesforce Marketing Cloud Developer Certified
  • Expertise in Salesforce Marketing Cloud Email Studio & Journey Builder
  • Coding capabilities across Ampscript, SQL, HTML/CSS, SSJS, JSON
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The Company
HQ: Minneapolis, MN
103 Employees
Year Founded: 2018

What We Do

Bold Orange is a customer experience agency helping brands with end-to-end CX needs inclusive of go-to-market experiences, content, UX/UI, loyalty and CRM, performance marketing, digital media and Salesforce Marketing Cloud implementation.

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