About the Team/Role:
As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.
How you’ll make an impact:
- Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
- Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
- Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
- Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
- Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.
Experience you’ll bring:
- Education: Bachelor's degree in marketing, business, or a related field.
- Experience: Senior experience in marketing automation and personalization development, with demonstrated success.
- Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
- Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
- Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
- Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally.
What will give you an edge:
- Experience in B2B marketing.
- Knowledge of lead scoring and lead management best practices.
- Experience with A/B testing and experimentation.
- Salesforce Marketing Cloud certifications.
- SQL, Amscript, Java, HTML.
- Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.
Skills Required
- Bachelor's degree in marketing, business, or a related field
- Senior experience in marketing automation and personalization development with demonstrated success
- Strong understanding of marketing automation platforms, CRM systems, personalization platforms, and analytics tools
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Experience building and segmenting audiences
- Experience driving optimization through A/B testing and AI tools
- Experience in B2B marketing
- Knowledge of lead scoring and lead management best practices
- Experience with A/B testing and experimentation
- Salesforce Marketing Cloud certifications
- Experience with SQL, AMPscript, Java, or HTML
- Experience leveraging AI tools to optimize marketing automation, CRM, personalization, and analytics platforms
WEX Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WEX Inc. and has not been reviewed or approved by WEX Inc..
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Leave & Time Off Breadth — Leave offerings are portrayed as a standout, with generous PTO and additional paid time for volunteering. Time-off flexibility is also positioned as a meaningful part of the overall rewards experience.
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Retirement Support — Retirement benefits are presented as strong, including a 401(k) match that is described as competitive. This element appears to materially strengthen the total rewards package even when cash compensation feels less compelling.
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Strong & Reliable Incentives — Variable compensation is sometimes framed positively through bonuses and uncapped earning potential in sales-oriented roles. Stock options are also cited as an additional reward component that can improve perceived total compensation.
WEX Inc. Insights
What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business. Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
