Marketing Automation Engineer - Bloomreach Engagement

You could call it Marketing Automation Engineer but we’re looking for a web personalization ninja.
 

The MarTech tribe at If P&C Insurance is taking the next step in omni-channel, real-time and personalized customer communications. We’re using Bloomreach Engagement, APIs and Frontend personalization capabilities to create tailored customer experiences of high relevance.

About the job

As a Marketing Automation Engineer, you’ll design and develop solutions in the Bloomreach Engagement CDP (Customer Data Platform) with front-end personalization features, APIs and webhooks. Your role will be key in shaping our real-time, omni-channel customer personalisation. You’ll join an easy-going Nordic team of developers who make this happen and have fun while doing it.

You'll have a high degree of freedom together with your squad members in developing our Bloomreach Engagement platform to develop and support various use cases within web personalization, including In-App, Web, Email and sms personalization, Weblayers, Experiments, Surveys, Tags, A/B testing and API-driven interactions with multiple online and offline communication channels.

You take pride in choosing the most appropriate personalization services given the overall customer journey and experience. You will become an ambassador for “best practice” personalization towards the teams working with the channels. You understand how to connect events to customer profiles to enable intelligent orchestration of communications in any channel.

We practice agile and DevOps in our day-to-day life. We pride ourselves in improving Marketing Automation solutions in Bloomreach Engagement with sound engineering principles including rigorous testing of features. We love Tech!

About the team

We’re a diverse, Nordic team of highly motivated developers who are passionate about serving customers with timely, personalized communications to help them live a worry-free life and insure what is most dear to them. We work closely with business stakeholders like web development teams, web analysts and marketeers to make this happen.

We promote continuous tech nurturing, certifications and learning including hackathons both within our team and together with our partners at Bloomreach, Google, Microsoft and Salesforce. We love experimentation and constantly follow new technology to create better solutions.

Who are you?

You’re passionate about frontend personalization and APIs, have experience from real-time personalization using tools like Bloomreach Engagement, Insider, Salesforce Marketing Cloud or Adobe Marketo Engage. You love frontend development both for App, Web and Email personalization using HTML, CSS, javascript, Jinja, AMP script or similar languages. Testing personalized experiences on devices, browser types and email clients is a natural part of your development using tools like Litmus. Creating APIs and consuming them is a solid part of your personalization palette and the security engineering and personal integrity aspects that goes with it.

It’s a big bonus if you have experience working with Web analytics and tools like Google Analytics 4 or Adobe Analytics.

Experience in languages like C# or Python is a definite merit and also ALM tools like Azure DevOps or Github Flow.

You also have:

• Bachelor’s Degree (or higher) in Computer Science or Software engineering or equivalent experience

• Excellent English language and communication skills (oral and written)
   

We offer

In the same way that we place high demands on you as an employee, we also expect you to place high demands on us as an employer. These are some of the benefits of working at If:

• An inclusive work environment where everyone is welcome
• Career and development opportunities in the largest insurance company in the Nordics
• Social activities, as well as a highly skilled professional environment
• Possibility of hybrid workplace
• Health-promoting workplace with wellness allowance and various sports activities
• Great insurance benefits
• Lunch benefit

• High pension savings

Additional facts and recruitment process

Application deadline: Screening and interviewing will start immediately. Deadline to apply is March 31th, 2024.

To apply for the position: Please attach both CV and a personal letter.

Work location: Turku (Finland), Espoo (Finland), Stockholm (Sweden) or Riga (Latvia)

Travelling: Some travelling in the Nordics is required for this position

Start: As soon as possible by agreement

For more information: Contact Klas Sjögren, Nordic Head of CRM and Marketing solutions, [email protected]