The Role
The Marketing Automation Developer will optimize and scale customer engagement through Braze, focusing on data-driven communications and campaign automation.
Summary Generated by Built In
ABOUT US
At Vida, we help people get better- and we're helping the healthcare system get better, too.
Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health.
By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives.
**Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered.
Please note: all Vida Employees must be able to work from the U.S.- international work is prohibited.
Vida is seeking a Braze Marketing Automation Developer to build, optimize and scale our customer engagement infrastructure. In this role, you will be instrumental in ensuring our members receive personalized, timely and data-driven communications through Braze.
You will collaborate closely with the Automation Manager, Director of Marketing and cross-functional data teams to design and maintain the data pipelines, custom attributes and event structures that power lifecycle campaigns, behavioral triggers and advanced segmentation in Braze. This role is ideal for someone who thrives at the intersection of marketing technology, data engineering and automation strategy—and wants to directly impact the member experience at scale for a healthcare company.
Responsibilities:
- Develop, test and deploy custom attributes and custom event data flows from DBT/BigQuery to Braze, enabling rich personalization and dynamic audience targeting.
- Create complex Braze canvases and campaigns.
- Partner with marketing and data teams to ensure accurate, real-time data syncing and scalable campaign automation.
- Implement and maintain data integrations, including merging data records, performing regular data maintenance and removing unnecessary data fields.
- Manage Braze analytics tools and reporting- unlock enrollment and campaign level reporting within Braze.
- Proactively identify and resolve data integrity issues impacting campaign performance and reporting accuracy.
- Help architect a sustainable, future-proof MarTech foundation for omnichannel communication and advanced analytics.
- Conduct QA for all lifecycle campaigns across channels (email, webhooks, SMS, push, IAM, content cards) with a focus on segmentation custom attribute and custom event logic.
- Lead foundational Braze development by optimizing DBT and BigQuery data models, configuring custom attributes and custom events, writing and running SQL queries in BigQuery and troubleshooting technical issues across the marketing data stack.
- Complex target audience segment creation.
Qualifications:
- 1-2 years of experience working in Braze CRM tool.
- 1 year of writing SQL scripts in BigQuery or similar tool.
- Tech skills: API work, data modeling, analytics, SQL, scripting.
- Familiarity with DBT data models preferred.
- Familiarity with Looker data models preferred.
Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.
Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral.
#LI-remote
Top Skills
Analytics
APIs
BigQuery
Braze
Data Modeling
Dbt
Looker
Scripting
SQL
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The Company
What We Do
Vida is a virtual care company that combines a human-centric approach with technology to address chronic and co-occurring physical and behavioral health conditions. We provide personalized chronic condition management combined with health coaching and therapy through a mobile and online platform that supports individuals in managing and significantly improving conditions such as diabetes, hypertension, obesity, depression, anxiety, etc. Our platform integrates deeply individual expert care with machine learning and remote monitoring to deliver lasting behavior change, health outcomes and cost savings. Vida is in the business of enabling self-insured employers, health plans and providers to take better care of their employees and members. We are trusted by Fortune 1000 companies, major national payers, and large providers to activate, engage, and empower their employees to live their healthiest lives. Based in San Francisco, CA, Vida is backed by investors including Khosla Ventures, StartX, Aspect Ventures, Canvas, Workday, and Nokia.
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