Marketing Automation Coordinator

Reposted 5 Days Ago
Be an Early Applicant
Minneapolis, MN, USA
In-Office
70K-115K Annually
Mid level
Biotech
The Role
The Marketing Automation Coordinator supports marketing automation efforts by clarifying requirements, conducting QA on Marketo assets, and serving as a liaison between teams.
Summary Generated by Built In

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$69,800.00 - $114,800.00

About the Role 

We are looking for a detail‑oriented Marketing Automation Coordinator to support our marketing automation efforts by ensuring work requests are clearly defined, technically sound, and delivered with a high level of quality. This role works closely with marketing requesters and the Marketing Automation execution team to translate business needs into clear requirements and to provide final QA approval on assets built in Marketo. 

This is not a hands‑on build role. Instead, the Marketing Automation Coordinator serves as a technical reviewer, intake partner, and quality gatekeeper, ensuring all Marketo assets meet requirements, standards, and best practices before launch. 

 

What You’ll Do 

Intake & Requirements Clarification 

  • Review incoming marketing requests to ensure requirements are complete, accurate, and actionable 

  • Partner with requesters to clarify objectives, targeting, timing, and dependencies 

  • Identify gaps, risks, or constraints early and work with stakeholders to resolve them 

  • Approve or redirect requests before they enter the execution queue 

Marketo QA & Approval 

  • Perform detailed QA of assets built in Marketo, including emails and programs 

  • Validate builds against documented requirements, templates, and operational standards 

  • Review personalization, tokens, segmentation logic, and configuration accuracy 

  • Own final QA sign‑off and approval prior to launch 

  • Provide clear, actionable feedback to builders when updates are required 

Collaboration & Communication 

  • Act as the primary liaison between marketing requesters and the Marketing Automation execution team 

  • Translate business needs into clear operational direction 

  • Communicate expectations, risks, and constraints related to Marketo capabilities 

 

What You Bring 

Required Qualifications 

  • 3+ years of experience in marketing operations, marketing automation, or email operations 

  • Strong working knowledge of Marketo, including program structure, tokens, personalization, and segmentation concepts 

  • Experience reviewing and QA‑ing marketing automation assets 

  • Excellent attention to detail and strong organizational skills 

  • Ability to communicate clearly with both technical and non‑technical stakeholders 

Preferred Qualifications 

  • Experience working with formal intake or ticketing systems 

  • Familiarity with email compliance and deliverability best practices 

  • Experience supporting cross‑functional marketing teams 

Why Join Bio-Techne:

  • We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
  • We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
  • We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging. 
  • We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Top Skills

Marketo
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Minneapolis, MN
2,512 Employees
Year Founded: 1981

What We Do

Bio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment. Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDx®Prostate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment. Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.

Similar Jobs

MongoDB Logo MongoDB

Head of Talent Discovery

Big Data • Cloud • Software • Database
Easy Apply
Remote or Hybrid
United States
5550 Employees
104K-204K Annually

PwC Logo PwC

PwC Tech - Gen AI Tech Lead (Manager)

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
61 Locations
370000 Employees
212K-244K Annually

SailPoint Logo SailPoint

Devops Engineer

Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
Remote or Hybrid
United States
2461 Employees
15-35 Hourly

CrowdStrike Logo CrowdStrike

Account Executive

Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Remote or Hybrid
USA
10000 Employees
50K-80K Annually

Similar Companies Hiring

Formation Bio Thumbnail
Pharmaceutical • Healthtech • Biotech • Big Data • Artificial Intelligence
New York, NY
140 Employees
SOPHiA GENETICS Thumbnail
Software • Healthtech • Biotech • Big Data • Artificial Intelligence
Boston, MA
450 Employees
Pfizer Thumbnail
Pharmaceutical • Natural Language Processing • Machine Learning • Healthtech • Biotech • Artificial Intelligence
New York, NY
121990 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account