Marketing Audience Operations - Business Execution Senior Manager

About this role:
Wells Fargo is seeking a talented Senior Manager to lead a team of Business Execution Consultants to join our growing Marketing Audience Operations team as part of Enterprise Marketing Services organization. In this role you will partner with stakeholders and play a pivotal role as a leader overseeing the targeting activities across Small Business marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and providing strategic consultation on marketing data to enable marketing campaigns. Additionally, you will be responsible for engaging with Marketing Leaders, Channel Leaders and Product Leaders to enable business strategies through marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.
In this role, you will:

• Manage and develop a team of Business Execution Consultants while ensuring successful planning, integration, resolution, and measurement of Marketing Operations with moderate to high complexity and visibility
• Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies
• Coordinate and consult with Marketing Services Product teams to ensure audience targeting capabilities and data is available to support marketing campaign strategies.
• Engage functional leaders to obtain resources, influence outcomes, address conflict, and ensure alignment with Wells Fargo's policies and business line objectives
• Identify potential risks when implementing change along with developing mitigation strategies and plans
• Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market and mitigate risks
• Determine appropriate strategies and actions of multiple business groups to meet moderate to high complex deliverables
• Interpret procedures and processes, and provide leadership to strategize and execute a variety of programs, services, and initiatives that are significant in scope, complexity, and risk
• Collaborate with and influence functional business partners, leaders, and executive management to provide support and drive strategic initiatives for the business
• Manage allocation of people and financial resources for Business Execution
• Develop and guide a culture of talent development to meet business objectives and strategy

Required Qualifications:

• 6+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3+ years Management or leadership experience

Desired Qualifications:

• Management experience including hiring, coaching, and developing direct reports
• Experience building and maintaining effective relationships with internal partners
• Excellent verbal, written, and interpersonal communication skills
• Ability to effectively manage time and competing priorities, exercise independent judgment, and use critical thinking skills
• Experience in coaching and influencing management
• Strong organizational, multi-tasking, and prioritizing skills
• Strong project management skills, including attention to detail and accuracy
• Exceptional communication and interpersonal skills, capable of building relationships across all levels of the organization.
• Experience leading large cross functional initiatives
• Management consulting experience or consulting experience on strategic initiatives
• Strong understanding of project management principles and standards
• Experience in change management, both in Agile and Waterfall delivery approaches.
• Expert experience in conducting complex analysis and communicating results and recommendations to executive audiences.
• Extensive knowledge with analytics
• Experience in identifying and managing regulatory compliance and risk
• Experience with Adobe Audience Manager and marketing operations

Job Expectations:

• This position offers a hybrid work schedule.
• Visa sponsorship is not available for this position.
• Willingness to work on-site at stated location on the job opening
• Ability to travel up to 20% of the time
• No relocation assistance available for this position

Select locations are considered for current WF employees - Concord, CA

• 1755 Grant Street, Concord, CA 94520

Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$167,000.00 - $260,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
29 Jul 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.