Marketing Associate

WHO WE ARE                                            

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.  
  

OUR VALUES, OUR PASSION

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.  

• Customer-Focused. Passionate Advocates 
• Courage to Act. Do the Right Thing 
• One Team. One Vision 
• Think Long-Term. Ever-Evolving 
• Be Exceptional. Inspire Greatness

THE BIG PICTURE: 

Are you a rockstar marketer who loves to write and make things happen? We're searching for a Marketing Associate to join our award-winning marketing team. 

HomeEquity Bank is a great place to grow your skills, learn from some of the best (did we mention we’re an award-winning team?!), and play a vital role in consumer marketing initiatives, analysis, and more. 

In this role, you’ll be in charge of developing, managing, and executing marketing campaigns that help bring in new business, improve the customer experience, and attract new clients. Plus, you'll work with fantastic agency partners to help exceed results and test new campaign ideas. If you're ready to take your marketing skills to the next level, we want to hear from you! 

MAJOR ELEMENTS OF THE ROLE: 

Key Competencies of the Successful Candidate Include: 

• Self-motivated learner, with a curiosity to identify new opportunities and efficiencies 

• Passionate marketer, looking to grow and develop marketing acumen 

• Copy writing and content development experience 

• Ability to analyze and interpret campaign, market, and financial data 

• Strong project management skills able to work across groups to move projects from inception to successful execution 

• Excellent communication skills – written and oral 

• Ability to develop and maintain solid working relationships 

Major Functions of the role: 

• Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including customer letters, email marketing, blog posts and Direct Mail 

• Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments. 

• Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, customer letters and blog content. 

• Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results. 

• Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment. 

• Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces. 

• Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs. 

• Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend. 

• Prepare business cases for new initiatives, forecasting expected response rates and downstream origination. 

SKILLS AND EXPERIENCE REQUIRED: 

• Minimum 1+ years of experience in financial industry marketing and campaign management 

• University Degree or equivalent work experience. Master’s Degree in Business or Marketing preferred 

• Experience in managing marketing campaigns 

• Ability to write/edit/proofread copy 

• Strong analytical skills 

• Demonstrated oral and written communication skills 

• Self-driven character including innate curiosity 

• Ability to collaborate with multiple stakeholders internally and externally 

• Experience with Adobe Suite 

• Innate curiosity and desire to learn 

WORKING CONDITIONS UNIQUE TO JOB

• Hybrid work environment

WHY WORK AT HOMEEQUITY BANK?

Great Environment

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
 

A Dynamic Culture – With People at the Centre  

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023. 
 

Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks (for eligible employees)

• HomeEquity Bank offers a competitive total rewards package that includes:

• Extended health and dental benefits

• Employee & Family Assistance Program

• Employer-Matched Group Retirement Savings Plan

• Employee Share Investment Plan

• Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits

• Employee corporate discount for GoodLife Fitness 
   

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

Stay in the Know

Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:

LinkedIn
Youtube
Facebook
Twitter
Instagram
Chip.ca 

Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.