Growth Marketing Lead

Job Title: Growth Marketing Lead

About the Role

We’re looking for a Growth Marketing Lead to drive Snowpeak AI's go-to-market strategy and brand presence from the ground up. This is a high-impact, hands-on role ideal for someone who thrives in fast-moving startup environments and loves building scalable marketing engines from scratch. You’ll own the full growth funnel - from demand generation to conversion - and play a key role in shaping how Snowpeak AI tells its story to the world. 

Responsibilities

• Lead GTM strategy by vertical: Own Snowpeak AI’s go-to-market growth motion from the ground up - designing, testing, and scaling acquisition channels across B2B SaaS eCommerce entirely from scratch. Build and execute targeted campaigns for high-potential verticals (Beauty & Personal Care, Fashion, Jewelry, etc.) and refine positioning per audience segment.

• Drive merchant acquisition: Execute and optimize both paid and organic channels - including Meta, TikTok, Shopify App Store, influencer/UGC partnerships, and online communities.

• Own the growth funnel: Build measurable experiments that drive awareness, demo sign-ups, activation, and conversions.

• Launch Snowpeak AI's brand presence from 0 to 1: Develop a compelling narrative for “AI for e-commerce growth” across web, social, and content channels entirely from scratch.

• Leverage product-led growth: Collaborate with Product and Engineering teams to implement onboarding flows, in-app messaging, and referral programs that increase adoption. Work cross-functionally with product, data, and engineering to define growth KPIs that directly influence company revenue.

• Champion data and analytics: Design dashboards to track CAC, LTV, funnel conversion, and retention metrics, and make data-driven decisions based on insights.

• Manage cross-functional collaboration: Work closely with Founders, Product, and Sales to ensure marketing strategies align with company revenue and customer acquisition goals.

• Other duties as assigned.

Qualifications and Requirements

• 6 - 10+ years of experience in growth, performance, or lifecycle marketing for SaaS or e-commerce platforms.

• Proven success scaling Shopify apps, AI SaaS products, or DTC martech tools from scratch, 0-1.

• Deep familiarity with Shopify’s ecosystem, Meta/TikTok ad platforms, and creator/UGC marketing.

• Strong analytical mindset and comfort with building dashboards, running experiments, and optimizing funnels.

• Excellent storytelling and brand-building instincts; ability to translate technical AI concepts into clear, impactful messaging.

• Comfortable operating in a startup environment - hands-on, agile, and data-driven.

Bonus Points:

• Strong preference for candidates local to Irvine, CA willing to come on-site to as needed.

Compensation

The hourly rate for this position is $30/hr - $50/hr+ (depending on experience).

Benefits at Snowpeak AI

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• 401K (with employer matching) 
• Health and wellness reimbursement
• Catered lunches 5x times a week
• Work sponsorship (if applicable)
• Other employee perks

As part of our dedication to the diversity of our workforce, Snowpeak AI is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military and veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.