Marketing Associate (Content Creator)

Purpose of Position

• CASETiFY is now looking for a Marketing Associate who will hit the ground running, thrive in a fast paced environment and be detail-oriented. He/she will initiate and execute marketing activations via different channels based on the given objective and focuses of the Brand. Day to day duties include but are not limited to tracking campaign performance & sales, project management and communications, support on influencer gifting, report on results, suggest improvements and/or growth strategy.

Responsibilities

• A genuine passion for fashion, art, or trending culture to develop captivating content.
• Ability to research and understand our target audience’s needs and preferences for engaging content creation.
• Skill in conceptualizing and writing compelling video scripts and proposals.
• Experience in conducting interviews and exploring storytelling opportunities, with occasional on-camera appearances.
• A professional demeanor in front of the camera during interviews and presentations.
• Maintain high visual and creative standards across all brand deliverables.
• Copywriting & Content
  • Develop on-brand copy for campaign materials across channels.
  • Ensure consistent tone of voice across all brand communications.
• Strategic Input
  • Provide strategic recommendations for campaign positioning and messaging.
  • Analyze market trends and competitor activities to identify opportunities.
• Stakeholder Management
  • Serve as liaison between global marketing, design, product and Ecom.
  • Present campaign concepts and updates to internal stakeholders with polished, visually compelling presentations.

Requirements

• Bachelor’s degree or above in Business, Marketing, Communication, Translation discipline or equivalent.
• 1-2 years of experience in an agency or media environment; less experienced candidates may be considered.
• Experience in managing social media and influencers marketing is a MUST.
• Strong skills in content planning and creative thinking.
• Proficiency in video shooting and editing.
• Familiarity with social media trends and pop culture.
• Regional APAC exposure is a definite advantage.
• Excellent in verbal and written communication.
• Great problem-solving skills and interpersonal skills.
• Fluent in English & Chinese, excellent in verbal and written communication & presentation skills.