The Marketing Associate is responsible for digital marketing, specifically assisting in targeted marketing campaigns on LinkedIn and Instagram. A solid knowledge of social media and a passion for events. We are looking for someone who is self-driven, understands the startup scene (a bonus), and has a solid understanding of our ever-changing digital landscape, including the use of marketing AI tools.
Duties & Responsibilities
- Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
- Assist marketing manager in all major campaign work
- Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
- Assist in the execution of marketing plans to reach audiences through targeted channels
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
- Assist reporting manager in the development and execution of campaigns, including content creation, new program marketing collateral, social media, upselling, cross-selling, and sales enablement
- Optimize social media campaigns and track all progress
- Assist and support with events and event logistics
- Write case studies on new and existing programs with a focus on alumni success stories
Job Requirements
- Must have a Bachelor’s degree in Marketing or Business
- Excellent written and verbal communication, strong editing skills
- Basic knowledge of digital software such as Canva, Illustrator Photoshop, and other graphic design software
- Knowledge of video editing is a plus
- Strong creative, design, and analytical skills and the ability to work with multiple stakeholders
- Basic knowledge of WordPress
- Experience using CMS platforms such as HubSpot
- Must have at least 3-5 years of work experience
- Preferably with a background in Marketing
- Must have a strong understanding of MENA landscape
- Business Savvy
- Research Ability
- Digital Literacy
- Organized Work Habits
Top Skills
What We Do
Brinc is a different breed of venture capital and accelerator firm. Core to our business is our belief that some of the world’s biggest challenges can be solved by entrepreneurs, who we like to call GAME CHANGERS. More game changers will make a positive impact on the world if they are given the right backing. And that’s what we’re here for. To support and mentor founders and their teams from across the world and provide investment to help them grow. Today, we believe that technology focused startups, with the right backing and support can fundamentally change how we move, what we eat, how we feel and where we live for the better.
