Marketing Associate

Posted 9 Days Ago
Be an Early Applicant
El Segundo, CA
1-3 Years Experience
News + Entertainment • eSports
The Role
The Marketing Associate will support brand marketing initiatives, assist with influencer marketing strategies, coordinate event marketing activities, and contribute to overall brand promotion. This role requires attending home games, promotional events, and engaging with fans, while also assisting in the creation and curation of content for social media.
Summary Generated by Built In

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Los Angeles Kings are seeking a motivated and dynamic Seasonal Marketing Associate to support our brand marketing initiatives and campaigns. In this role, you will assist with various marketing efforts, including executing influencer marketing strategies, coordinating event marketing activities, and contributing to overall brand promotion. The ideal candidate will have a passion for sports marketing, strong organizational skills, and the ability to collaborate effectively with team members and external partners. This is a fantastic opportunity for someone looking to gain hands-on experience in a fast-paced and exciting environment.

Essential Functions

  • Attend home games and assist the marketing and social media teams with the upkeep of social media platforms, influencer needs, merchandise maintenance, and any additional tasks as assigned.
  • Attend promotional events as a representative of the marketing team to engage and interact with fans.
  • Assist the social media team with content conceptualization, creation, and curation.
  • Attend mobile marketing activations to increase Kings presence across the greater Los Angeles area.
  • Engage and brainstorm with the marketing team on game day content. Help plan for the season (giveaway items, theme nights, fan activations, merchandise partnerships, etc.).
  • Assist with the market research on digital marketing campaigns, event engagement activities, ticketing strategy, sponsor activations, etc.
  • Scheduling and publishing across Kings’ ancillary social accounts (Bailey, We Are All Kings, LA Kings Ice Crew).

Required Qualifications

The Marketing Associate must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:

  • Passion for sports and live entertainment.
  • Strong written and verbal communication skills.
  • Efficient time management skills.
  • Ability to multi-task and work well under pressure.
  • Proficient in Microsoft Office and Adobe Creative Suite.
  • Familiarity with project management tools (AirTable, Monday.com).
  • Familiarity with social media platforms (TikTok, Instagram, Twitter, Facebook, YouTube).
  • Desire to learn more about the sports and entertainment industry.
  • Must be available to work most home games; nights and weekends.

QUALIFICATION STANDARDS

Education:

  • High School Diploma or its equivalency (BA/BS Degree Preferred) in Marketing, Business, Journalism or related field

Experience:

  • 1-2 years experience in sports marketing

Pay scale: $17.28

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

#LI-LAKings #LI-Onsite

The Company
Los Angeles, California
3,794 Employees
On-site Workplace
Year Founded: 1994

What We Do

From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years.

Headquartered in Los Angeles, CA, we are the world’s leading sports and live entertainment company and operate on five continents, entertaining over 160 million guests annually through our worldwide network of more than 300 venues, powerful sports franchises and music brands, integrated entertainment districts and global sponsorship activations.

We strive to form a perfect balance between creative excellence and business excellence and work diligently to build a diverse environment that celebrates inclusion and rewards collaboration and success.

Our accomplishments are born from a spirit of teamwork that enables us to deliver incredible events year after year. If you want to join a winning team where you will be challenged to up your game, AEG is the place for you.

AEG is proud to have earned a 100% score on the Human Rights Campaign’s 2019 Corporate Equality Index, a national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees that awarded us the distinction of “Best Places to Work for LGBTQ Equality,” and to be a part of the AARP Employer Pledge Program, recognizing the skills and experience of all workers, regardless of age.

For more information about AEG, visit www.aegworldwide.com and follow us on Facebook, Twitter and Instagram at @aegworldwide to see the exciting experiences that you could be a part of

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