mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. As the music industry continues its rapid evolution, managers have been required to play a much more active role in the artist development process. To address this challenge, mtheory provides managers with the additional manpower and specialized knowledge required to be successful. Our services include: strategic marketing, DSP relations, product management, tour marketing and production expertise, business affairs, digital and social marketing, CRM and analytics. In addition, we have distribution, production, and financing capabilities that enable artists and managers to operate in a truly independent environment.
We are seeking a motivated, outgoing, team-oriented and organized individual to work closely with managers, artists and mtheory teammates to facilitate client success in today’s music market. The Marketing Associate will work as a generalist at the direction of mtheory senior management and a team lead/Senior Director to execute and implement strategic and operational initiatives on behalf of clients and their artists.
The Marketing Associate will build a strong foundational knowledge of all aspects of the music industry through regular interaction with record labels, music publishers, management, online and digital marketing, new technologies, advertising, visual assets, radio promotion, publicity, sponsorship, touring, production and manufacturing, event planning, and special projects. Candidates must have the ability to manage multiple projects at one time, learn quickly, communicate effectively, build meaningful relationships, and take initiative.
Responsibilities:
- Work with the Team Lead to develop artist marketing plans and strategy based on the short- and long-term goals of the artists and managers.
- Develop strong relationships with our partners at management teams, labels, and agencies.
- Provide artist managers and external teams with actionable analysis including music performance across platforms/territories, ticket sales, social audience growth, merchandise revenue (D2C & touring), and more.
About you:
- 1+ years experience in the music industry or marketing/entertainment
- Strong social, communication, and organizational skills
- Ability to manage multiple projects at one time
- Proactive with strong prioritization skills
- Ability to interact with creative executives, managers and artists
- Interest in music and a desire to learn about the music industry
- Knowledge of analytics platforms, including (but not limited to): Spotify for Artists, Apple Music for Artists, Chartmetric
- Google Suite experience
- Experience pulling and analyzing data (creating reports as well as interpreting data), including email, website backends etc.
- Basic video editing skills (Canva or CapCut)
- Knowledge of online and digital platforms including social media
About us:
- We are a multi-city company with offices in New York City, Nashville, and New Orleans
- We are a hybrid-work company with 3 days in the office, and 2 work from home days weekly
- We offer “virtual summer” where employees can work from anywhere they choose, with no in-office days and the option to take several paid “Summer Fridays” off.
- We believe there is power in diversity of, but not limited to, race, color, ethnicity, nationality, religion, socioeconomic status, education, marital status, language, age, gender, gender expressions, gender identity, sexual orientation, mental and physical ability, and learning styles. Our team and clients are stronger when we represent all differences & we are committed to having an inclusive & open workspace.
Benefits:
- Comprehensive health benefits including medical, dental, vision, and HSA options
- 401k program with 3% company match
- A festival and/or wellness stipend to use for travel/tickets to festivals or to indulge in wellness programs or services
- 12 weeks of full-paid family leave with an additional 8 weeks of half-paid family leave that can be used any time during the child’s first 18 months of life or adoption by (birthing or non-birthing, any sex) parent
Salary: $45,000-$50,000 + annual discretionary bonus
What We Do
mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritizes streaming to build a large, engaged fanbase and optimizes campaigns to maximize revenue in artists' largest earnings areas (typically live music). Our services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.
mtheory was founded in 2010 and has offices in New York, Los Angeles and Nashville.
