Associate Director, Affiliate Marketing

What you will be doing:

• Architect affiliate strategies, build partnerships with vendors/publishers/affiliates, and optimize client campaigns and budgets
• Lead the development and execution of affiliate marketing strategies that drive revenue growth
• Manage a team of affiliate marketers and ensure they’re meeting goals and growth objectives
• Develop and maintain strong relationships with affiliate partners and publishers to secure premium opportunities, better rates, and improved placements
• Identify and recruit new affiliate partners across editorial, influencer, network, loyalty, and brand-to-brand channels
• Confidently present affiliate strategies and campaign performance to clients on a regular basis
• Collaborate with cross-functional teams including brand, legal, analytics, and paid media to coordinate campaign execution
• Monitor and analyze performance data to identify opportunities to improve KPIs, increase scale, and enhance marketing efficiency
• Develop testing roadmaps and “test & learn” frameworks to continuously optimize campaign effectiveness
• Oversee new campaign launches, including tracking setup, pixel placements, suppression lists, creative updates, and technical troubleshooting
• Handle day-to-day affiliate communications, field questions, and resolve issues to ensure smooth execution
• Drive strategic planning across accounts, prioritizing high-impact initiatives and growth opportunities

What you bring:

• 4+ years of experience in affiliate marketing, ideally in a fast-paced agency or performance-driven environment
• Hands-on experience with affiliate platforms such as Impact, CJ, Rakuten, Awin, etc.
• Strong analytical skills and fluency in Excel/Google Sheets for performance reporting and forecasting
• Deep understanding of the digital media landscape and CPA/ROAS-based campaigns (including paid search, paid social, programmatic, native, and newsletters)
• Exceptional communication and relationship management skills
• Ability to prioritize effectively, manage competing deadlines, and lead complex projects
• A proactive mindset, creative deal-making instincts, and the ability to spot new affiliate opportunities
• A sense of humor and a genuine desire to have fun while doing great work


• Preferred Experience:
• Experience managing influencer or creator partnerships within affiliate influencer networks like LTK, Mavely, Magiclinks & the Youtube Shopping Affiliate Program
• Familiarity or experience managing customer referral programs
• Experience building or scaling affiliate programs from the ground up
• Experience working with paid media platforms like Google, Meta, and TikTok as part of broader affiliate or performance strategies
• Comfort presenting to senior leadership and distilling complex performance data into actionable insights