The Role
Lead execution of Wami Agro's marketing strategy: plan campaigns, manage social media, create platform-specific content and copy, track KPIs, analyze audience insights, collaborate with design, and support partner outreach to drive brand visibility and growth.
Summary Generated by Built In
Summary:
The Marketing Officer plays a pivotal role in shaping and executing Wami Agro Limited’s marketing strategy, driving brand visibility, audience engagement, and business growth. This position is central to developing compelling content and dynamic campaigns across digital platforms, ensuring WamiAgro’s message resonates with target audiences. By collaborating closely with the Graphic Designer and leveraging data-driven insights, the Marketing Officer ensures consistent, high-impact brand communication that reflects the company’s mission and values. The role demands a proactive, creative, and analytical mindset to stay ahead of industry trends and continuously optimize marketing performance.
Responsibilities:
- Develop and implement a comprehensive marketing strategy and content calendar aligned with business goals
- Identify and segment target audiences, crafting tailored messaging that addresses their needs and interests
- Plan, launch, and manage integrated marketing campaigns for product launches, promotions, and seasonal initiatives
- Manage and maintain Wami Agro’s social media presence across platforms including Instagram, Facebook, LinkedIn, and TikTok
- Create engaging, platform-specific copy, captions, and content that drive interaction and brand affinity
- Collaborate with the Graphic Designer to define visual content requirements and ensure timely delivery of assets
- Monitor social media engagement, respond to comments and messages, and analyze performance metrics regularly
- Stay informed on emerging trends in agribusiness and digital marketing to maintain a fresh, relevant brand presence
- Track, measure, and report on key marketing KPIs such as reach, engagement, lead generation, and conversion rates
- Collect and analyze customer and market feedback to refine messaging, positioning, and campaign effectiveness
- Support strategic outreach efforts with partners, distributors, and media to amplify brand impact and growth
Skills Required
- Develop and implement marketing strategies and content calendars
- Manage social media presence across Instagram, Facebook, LinkedIn, and TikTok
- Create engaging, platform-specific copy and content
- Monitor and analyze marketing KPIs and social media performance
- Collaborate with Graphic Designer to define visual asset requirements
- Collect and analyze customer and market feedback to refine messaging
- Knowledge of agribusiness trends and digital marketing best practices
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
.jpg)
