Marketing Associate

Posted 2 Days Ago
Be an Early Applicant
Rochester Hills, MI, USA
In-Office
Junior
Artificial Intelligence • Robotics
The Role
Coordinate and execute corporate and trade events end-to-end, managing logistics, vendors, displays, demo cells, staffing, expense tracking, and lead processing. Support showroom and promotional inventory, ensure brand consistency, and improve event experiences. Travel up to 20%.
Summary Generated by Built In
Job Summary & Responsibilities

Who You Are

The Events Coordinator will be responsible for supporting marketing efforts with trade shows and events so FANUC America Corporation achieves successful execution and strong lead performance, industry leading technical content and display, as well as comprehensive evaluation of event effectiveness based on cost, engagement, and attendee numbers for future participation. 

The ideal candidate is a creative, detail-oriented, and high-energy individual with proven experience navigating in a fast-paced environment and effectively coordinating, planning, and executing successful events. 

How It’s Done

  • Manage all aspects of FANUC America Corporation’s event program including Corporate Events, Private Show, sales meetings, ASI Events, small regional shows, open houses, customer visits, CERT tours, CRX workshops, HR and employee events, customer events, FANUC visits, etc.
  • Prepare & maintain event schedule and allocate resources to ensure successful event management.
  • Plan, process, and execute events from start to end.
  • Coordinate with all required departments and outside vendors to execute the event including but not limited to logistics, facilities, catering, HR, legal, etc.
  • Book and organize event spaces, meeting rooms, registration badges, housing, catering service, engineering equipment’s, etc.
  • Develop display design in 3D, using FANUC Roboguide as needed.
  • Work with other departments to plan thoroughly thought-out tour paths for customers/attendees.
  • Coordinate, prepare and communicate event schedule, customer arrival, and speeches for customer events.
  • Develop staffing schedule and any required pre-show/event training.
  • Manage onsite event setup and actively participate in setup including but not limited to giveaway area setup, customer greeting area, direction signs, placing marketing properties, demo cells, etc.
  • Manage pack up/dismantle of the event.
  • Track all expenses for reconciliation.
  • Explore new technologies, ideas, tools to improve customer experiences at any FANUC Event.
  • Coordinate demo cell availabilities for events and take care of logistics.
  • Coordinate consistency of displays and exhibits at events to promote FAC branding and positioning across all American subsidiaries.
  • Support marketing inventory of booth properties, graphics, accessories, etc.
  • Directly manage all aspects of small shows/events and attend them as required.
  • Support and maintain in-house showroom/customer experience center from marketing aspects.
  • Manage, order, and monitor promotional items for sales and customer events, including looking for vendors, buying, storing, etc.
  • Coordinate shipment and delivery of ASI promotional goods, including lanyards for tradeshows.
  • Process and disseminate event leads.
  • Ability to travel up to 20% to support trade shows and events as necessary.

What You Need

  • Bachelor’s Degree in Business, Communications, Marketing or related field; or equivalent experience.
  • Minimum one year of experience planning and coordinating business events; or equivalent experience. 

What Would Be Even Better

  • Proven experience working with cross-functional teams and/or business units.
  • Manufacturing/automotive industry and/or FANUC experience.
  • Experience with Oracle ERP.

It’s Your Move

At FANUC America, we are driven by a deep respect for our people and a commitment to building a workplace dedicated to integrity and excellence. We believe that great careers are built through opportunity, growth, and collaboration—and we’re excited to invite talented individuals like you to explore what’s possible with us.

Joining FANUC means becoming part of a team that values your unique perspective and encourages continuous learning and collaboration. We foster a culture where respect and innovation go hand in hand, and where your contributions help shape the future of automation and robotics.

If you're ready to take the next step in your career, we invite you to apply today. We look forward to learning more about you!

We offer market competitive pay and benefits programs, as well as opportunities for advancement, knowledge and skill development, and recognition of individual achievements. In addition, we offer the following benefits to our employees:

  • Medical, Dental & Vision Insurance
  • 401(k) Retirement Program
  • Life Insurance
  • Short-Term & Long-Term Disability Plans
  • Tuition Reimbursement
  • Wellness Program
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Flexible Benefit Dollars
  • Generous Holiday & Vacation Program

Sponsorship will not be provided for this position

 
Equal Opportunity Employer, including disabled and veterans.

Skills Required

  • Bachelor's degree in Business, Communications, Marketing or related field or equivalent experience.
  • Minimum one year of experience planning and coordinating business events or equivalent experience.
  • Ability to travel up to 20% to support trade shows and events.
  • Develop display design in 3D using FANUC Roboguide as needed (experience with FANUC Roboguide).
  • Proven experience working with cross-functional teams and/or business units.
  • Manufacturing/automotive industry experience and/or FANUC experience.
  • Experience with Oracle ERP.

FANUC America Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about FANUC America and has not been reviewed or approved by FANUC America.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, spanning medical, dental, and vision insurance along with disability and life insurance. A wellness program is also described as part of the health-and-wellbeing offering.
  • Retirement Support Retirement offerings include a 401(k) savings program as part of the core package. Broader retirement supports such as pension and retirement allowance plans are also highlighted at the parent-company level as part of employee welfare initiatives.
  • Leave & Time Off Breadth Paid vacation and paid holidays are included as standard time-off benefits. Time off is also associated with positive work/life balance in at least one role-specific account.

FANUC America Insights

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The Company
HQ: MINAMI TSURU-GUN
Year Founded: 1972

What We Do

FANUC America Corporation, headquartered in Rochester Hills, MI is the leading supplier of robots, CNC systems and factory automation. Founded in 1982, FANUC America has over 1,500 employees in the Americas. Our team of automation professionals work in customer service, engineering, finance, human resources, IT, logistics, operations, manufacturing, product development, sales & marketing and training. On October 22, 2019, FANUC America hosted a Grand Opening of our new 461,000 square-foot facility in Auburn Hills, Michigan, in order to keep pace with the growing demand for robots and automation. Constructed and in full operation just one year after breaking ground, the new facility houses several departments including engineering, product development, manufacturing and warehousing. FANUC now occupies over one million square feet of building space in Oakland County, Michigan. In 2021, FANUC America was named one of Michigan’s top workplaces by the Detroit Free Press for the 10th consecutive year. In addition, the Chicago Tribune named FANUC America’s Hoffman Estates, IL regional office one of Illinois’ top workplaces.

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