Marketing Associate (Thailand) - Based in Hong Kong

Posted 7 Days Ago
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Kwun Tong
1-3 Years Experience
Other
The Role
The Marketing Associate will be responsible for managing influencer campaigns, analyzing campaign performance, maintaining relationships with influencers, and supporting general influencer gifting to enhance brand exposure.
Summary Generated by Built In

CASETiFY is recruiting a talented Marketing Associate for our Thailand team who will report directly to the Marketing Manager. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. You will be able to quickly identify areas of opportunity to create procedures that increase efficiencies, scalability, and effectiveness.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Job Description

  • Identify influencers that align with each campaign objective and make channel recommendation for each influencer (YT/IG/TT)
  • Execute paid and free gifting influencer campaigns across all channels
  • Manage influencer contracts by negotiating and managing deliverables, vendor registrations, handling contracts and payment, and address issues on legal and compliance if necessary
  • Ensure the monthly influencer budget is aligned with the given budget
  • Oversee the creation and execution of the influencers including content creations, posts
  • Monitor and analyze the performance of influencer campaigns, perform analysis on data to provide report and insights for related stakeholders
  • Maintain relationships with influencers ensuring the ongoing collaboration opportunities
  • Support in general influencer gifting to enhance brand exposure 
  • Liaise internally with different departments and external agencies to meet set business target


Requirement

  • 2+ years of relevant experience in marketing or e-commerce for the Thailand market
  • Bachelor’s Degree in Business, Marketing, Communications, or a related field
  • Proficiency in Microsoft Office and Google Workplace
  • Knowledge of social media and digital marketing tools 
  • Fluency in Thai and English with excellent copywriting and visual communication skills
  • Comfortable to work in an international environment
  • Passionate about technology, fashion, and lifestyle brands, and being part of a growing team
  • Self-starter with strong initiative, ownership, and accountability for business
  • Open-minded and able to handle multiple, high-priority projects in a demanding environment

#HKTH

The Company
HQ: Los Angeles, CA
340 Employees
On-site Workplace
Year Founded: 2011

What We Do

Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.

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