The Role
Support and execute digital performance and social media marketing for a tea D2C brand. Plan and optimize campaigns, manage scheduling and community engagement, create copy and short-form content, build dashboards, track metrics, and produce reports and insights to improve channel and e-commerce performance.
Summary Generated by Built In
Execute and optimize performance marketing campaigns across digital platforms.
Support campaign planning, audience targeting, budget tracking, and performance
analysis.
Coordinate with internal and external stakeholders to ensure timely campaign
delivery.
Manage social media scheduling and publishing across brand channels.
Monitor and engage with online communities, responding to customer queries and
comments.
Track social engagement metrics and recommend actions to improve community
growth.
Develop compelling marketing copy for social media, websites, email campaigns,
and digital advertisements.
Support content creation initiatives, including short-form video development and
channel management.
Ensure all content aligns with brand voice and communication guidelines.
Build and maintain marketing dashboards to track campaign, social, and e-commerce
performance.
Generate regular reports and insights to support marketing decision-making.
Analyze customer and channel performance trends.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
1–3 years of experience in digital marketing, social media, content marketing, or ecommerce.
Strong copywriting and communication skills.
Excellent storytelling skills
Familiarity with social media platforms, marketing analytics tools, CRM systems, and
email marketing platforms.
Experience with D2C brands, consumer products, food & beverage, or FMCG
categories is preferred.
Strong organizational skills and ability to manage multiple projects simultaneously
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 1-3 years of experience in digital marketing, social media, content marketing, or ecommerce.
- Strong copywriting and communication skills.
- Excellent storytelling skills.
- Familiarity with social media platforms, marketing analytics tools, CRM systems, and email marketing platforms.
- Experience with D2C brands, consumer products, food & beverage, or FMCG categories.
- Strong organizational skills and ability to manage multiple projects simultaneously.
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The Company
What We Do
Marketscope is a technology company specializing in the development and integration of Advanced Driver Assistance Systems (ADAS) and the scaling of production-grade AI/ML applications. The company focuses on AI platform engineering and product stacks, targeting strategic enterprise accounts and government sales, particularly within the Indian market, while expanding its reach into new international industries.
