Marketing Associate, Subscriber Revenue

Job Description:About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

The Subscriber Revenue Marketing Associate supports marketing initiatives to drive revenue growth of existing subscribers and optimize marketing programs. You will leverage new marketing technology, marketing channels, and customer data in innovative ways to deploy effective marketing campaigns and customer-centric journeys to grow LTV. You will collaborate closely with cross-functional stakeholders to plan, develop and execute growth strategies with critical marketing KPIs.

Role based in New York City, NY. Must work from the Midtown Manhattan office 3x a week (Tuesday through Thursday).

This role reports to the Marketing Manager of Subscriber Revenue and is embedded within the Engagement & Retention Marketing team. This role works cross-functionally with teams across the organization (Engagement, Retention, Marketing Operations, Marketing Strategy, Product, Engineering, Brand/Creative, Legal, etc..)

You Will:

• Support marketing tactics and strategies across a variety of single product and bundle options for The Wall Street Journal, Barron's, MarketWatch.
• Deploy campaigns that increase awareness and consideration of Dow Jones' different subscription bundles.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met – and remaining agile to respond to real-time performance.
• Monitor owned channels (email, on-site), product experimentation, and paid media budgets, are delivering against subscription goals.
• Provide post-campaign analysis – drawing on successes and failures, in order to identify tactics that are delivering on business goals.
• Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback, and manage approvals.
• Operate directly within CRM tool(s) to execute multi-channel subscriber journeys.
• Communicate effectively and represent the team in meetings.
• Be hands on in-platform - building campaigns, optimizing targeting and audience strategy, and monitoring creative performance.
• Deploy targeted media spend across multiple channels (Search, Social, Display, Direct Mail) and platforms (Google, Meta, Twitter/X, etc.).
• Work closely with the broader Paid Media team to improve performance and ensure the KPI goals are met.
• Manage and optimize media budgets across channels to maximize performance results.

You Have:

• 0-2 years' experience in marketing.
• Background with driving marketing KPIs a plus.
• Hands-on experience with building and managing digital media campaigns.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization to achieve success.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• First-rate communications and writing skills, with the ability to present and navigate large, highly matrixed organizations–effectively communicate vision and advocate for the customer.
• Experience in copywriting a plus
• Understanding of Figma or comparable design software

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Union role

Pay Range: $55,000 - $70,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..