Marketing Associate, Senior

| New York, NY, USA
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Job Description:

The Integrated Marketing team is responsible for leading the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients, but that they also drive our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We need an individual who is passionate about print and digital advertising, who can work in a fast-paced environment and who's excited about writing and creating proposals that make our advertisers want to work with the WSJ.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Integrated Marketing.

Core Responsibilities

  • Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings, including determining custom content production budgets, media plan components, deal health, etc.
  • Have a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
  • Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks, with oversight and direction from Director
  • Use research and data to share insights and support value propositions for client pitches and proposals
  • Work collaboratively with relevant areas of the organization (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
  • Ideate, strategize, and manage creation of Enterprise-specific and client-centric sales materials, such as case studies, to ensure they are up-to-date and easily accessible
  • Staying up-to-date with new product and feature launches

Skills & Experience

  • B.A. or B.S preferred
  • 2+ years of relevant experience in a sales marketing function - preferably within publishing and/or digital advertising environment
  • A foundational understanding of ad sales, media planning, as well as content marketing and emerging digital and social platforms
  • Knowledge of basic Research metrics
  • Strong organizational, project management, writing, storytelling and presentation skills, and a high attention to detail
  • Excellent time management and ability to prioritize projects
  • Demonstrated problem solving, resourcefulness and critical thinking skills
  • Curiosity in an environment of constant learning
  • Strong interpersonal skills
  • Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
  • A positive, can-do attitude, team player
  • Commitment to excellence. No job too big, no job too small

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Media Sales

Job Category:

Marketing & Product Management

Union Status:

Union role

Pay Range: $40,000 - $160,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce

More Information on Dow Jones
Dow Jones operates in the Digital Media industry. The company is located in New York, NY, Princeton, NJ and Los Angeles, CA. Dow Jones was founded in 1882. It has 4898 total employees. It offers perks and benefits such as Volunteer in local community, Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance and Health insurance. To see all 31 open jobs at Dow Jones, click here.
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