Marketing Associate (Primary Care)

POSITION SUMMARY
Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects The responsibility of marketing support will cover the Primary Care/Specialty Care portfolio including operational execution, implementation of the portfolio strategy and follow-up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects
- Development of all marketing and promotional activities for the allocated brands and portfolios
- Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation
POSITION RESPONSIBILITIES
Accountable
s Support Country Brand Leads to implement portfolio strategies and identified projects
s Deliver portfolio project plan and project co-ordination according to pre-defined action plan
s Deliver on revenue and forecast accuracy for identified brands within the scope of management
s Support projects within the category.
s Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings).
s Support the development of promotional and educational materials, working on Pfizer design platforms and with CoLab, Publicis (Re-use of content)
s Follow up calendar initiatives and DME (A&P) accomplishment
s Ensures plans and programs are effectively executed w/available resources
s Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment.
s Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.
s Coordinate logistics and contents of category area meetings, field force POAs and related activities.
s Promo Meetings: Manage compliance review of materials
Shared Accountability
s Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations
s Long-range forecasting
s Revenue adjustments, as needed
s Develop promotional meetings strategy
s Validate brand-specific messages, design training (w/medical, regulatory)
s Develop awareness campaigns, congress content in partnership with Medical
EDUCATION AND EXPERIENCE
Qualifications:
s 3-5 Years sales or marketing experience, preferably in the pharmaceutical industry
s Prior Brand champion, growth gigs or project based experiences will also be considered
TECHNICAL SKILLS REQUIREMENTS
Technical skills required and/or preferred, as applicable.
Candidates to demonstrate these commercial competencies
• Sales, Marketing, Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation
• Exceptional prioritization -among/across brands, resource-constrained context;
• Vendor management
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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