Marketing Associate, EMEA

The Marketing Associate role sits within Man Group’s Global Channel team and reports into the the EMEA Marketing lead for UK Institutional, UK Wealth, Iberia and Latam.

The Marketing Associate role is key in the execution of our regional marketing strategy mainly in the UK, supporting across other EMEA regions. The role will be instrumental in the execution of the regional strategy, positioning and promoting the firm’s reputation, branding, investment capabilities and products in focus regions across both the institutional and wealth channels. Activities include running and promoting our webinars, delivering email campaigns (both organic and paid), managing own client events and third-party sponsorships across the region, and executing paid amplification activities to support the broader global marketing campaigns.

As a Marketing Associate you will be responsible for the efficient delivery and execution of the marketing strategy, as well as assessing its effectiveness and recommending optimizations as relevant. This position will work in very close collaboration with colleagues in Sales, Relationship Management, Investment Management as well as across our global marketing team. 

As a candidate for this role, you are expected to bring UK regional knowledge and experience in working with different investor types, investment strategies and multiple marketing disciplines. Knowledge of other EMEA regions, e.g. DACH is preferred.

Responsibilities:

• Lead the execution of marketing plans to both improve awareness and adoption of our capabilities and products in the UK market; specifically, with wealth managers, IFAs, pension schemes, institutional investors and family offices. 
• Support the marketing activities across other EMEA regions where needed, especially DACH
• Leverage internal and external sources to gather product, channel and competitor insights with the goal of providing recommendations to drive distribution and market share.
• Develop and maintain broad knowledge of competitive offerings, market trends and industry developments specific to the business area.
• Demonstrate initiative and creativity in proactively recommending and implementing marketing solutions. 
• Manage budget and internal resources effective with focus on activities that will have the greatest impact.
• Employ a data-driven approach and communicate progress and lessons learned to internal stakeholders.  
• Work with PR/corporate communications to ensure channel alignment and implementation of messages in a timely and effective manner.

Technical Competencies:

• At least 3 years’ experience in institutional and/or intermediary marketing within the investment management industry, a portion of which should include direct management, development, and execution of marketing communication plans and initiatives. 
• Demonstrated success executing channel marketing initiatives that increase brand awareness and sales.
• Strong written and oral communication and presentation skills in English and preferably one other EU language (e.g. German)
• Excellent project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often tight deadlines.
• Proven ability to interact effectively and professionally with creative teams, senior executives, internal business partners, external clients and external vendors.
• Demonstrate initiative, resourcefulness, and creativity; continuously seek out ways to improve upon and elevate effective marketing strategies.
• Passion for working in a creative and collaborative environment.
• Experience of working as a part of a global team where team members are based in multiple global offices.
• Understanding of the marketplace – Including regulatory and legislative landscape.
• Fluency in German and/or any other European languages would be a strong advantage.