NOTE: This is a hybrid position. Qualified candidates must be able to commute 2 days per week to a Wolters Kluwer US-based from the list above. This is also an individual contributor position with dotted-line to centralized marketing teams.
About the Role
As the Customer Unit Lead for the Research & Advisory (R&A) segment, you will be the strategic marketing owner for one of our research and advisory customer unit. This segment includes accountants and tax professionals across a range of firm sizes, with varied needs and expectations. Acting as the Marketing Lead for the R&A unit, you will shape and execute marketing strategies that reflect deep customer understanding and drive measurable growth. This role bridges strategy and execution, and will work closely with Sales, Product, and cross-functional marketing teams.
Key Responsibilities
Strategic Ownership
• Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
• Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
• Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment
Cross-functional Collaboration
• Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life
• Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives
Customer-Centric Planning
• Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
• Prioritize marketing initiatives based on R&A segment needs, opportunities, and performance data
• Guide message development to ensure consistent and differentiated positioning across channels
Campaign and Messaging Leadership
• Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
• Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences
Insight and Strategy Contribution
• Continuously gather and share customer and market insights with Product and broader Marketing teams
• Monitor performance KPIs and adjust plans to optimize impact and ROI
• Be the voice of the R&A customer unit in cross-company marketing planning and strategy
Qualifications
• 8+ years of experience in B2B marketing (product marketing and/or lead generation) , with 3+ years in a strategic or segment leadership role
- Saas/software industry experience, required
- Demonstrated ability to drive go-to-market success and cross-functional alignment
- Experience developing messaging frameworks and segment-specific marketing strategies
- Analytical and insight-driven with a track record of using data to inform marketing decisions
- Exceptional communication and stakeholder management skills
- Experience working in matrixed and highly collaborative environments
- Knowledge of the tax and accounting profession or adjacent industries, a plus
- Preferred experience in the following: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation
- Salesforce experience, preferred
Travel Requirements - 20-30%
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850Top Skills
What We Do
Wolters Kluwer (www.wolterskluwer.com) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Founded in 1836 and headquartered in Alphen aan den Rijn, the Netherlands, the company serves customers in over 180 countries, maintains operations in over 40 countries and employs 18,600 people worldwide.
Wolters Kluwer reported 2019 annual revenues of €4.6 billion. Listed on Euronext Amsterdam, Wolters Kluwer shares (WKL) are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
