Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain and disability, and increase physical activity levels. Innovative Medicare health plans and provider groups rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, Khosla Ventures, GingerBread Capital, Primetime Partners, and Maveron.
Bold is seeking a Marketing Associate (B2B) to develop and execute B2B content strategies that generate high-quality leads and increase brand awareness allowing us to achieve our mission.
To help us achieve our mission, we are looking to hire a Marketing Associate (B2B) who has a proven track record of generating leads and increasing brand awareness through various marketing channels and content creation and envisions a world where every aging adult has access to personalized, easy-to-follow online workouts. This is a full time role located in LA and will report to our Marketing and Communications Director.
As a key member of our Marketing team, here’s what you’ll do:
Key Outcomes:
- Develop and execute B2B content strategies that generate high-quality leads and increase brand awareness
- Develop deep understanding of our B2B customers through market analysis and customer interactions; identify market trends, understand customer needs, evaluate the competitive landscape to ensure Bold is positioned well in quickly-evolving markets
- Own Bold’s field marketing: create and execute on event sponsorship and thought leadership strategy by attending conferences with sales team, developing pre/post-event marketing strategies, managing event logistics, developing compelling collateral (case studies, one-pagers, collateral)
- Work with sales to develop high-quality sales decks and one-pagers that effectively communicate our value proposition, ensure all content is stylistically consistent and aligns with our brand messaging while also adapting to different customer segments
The most important skills for the role are*:
- 3+ years of experience in B2B Marketing with a proven track record of generating leads and increasing brand awareness through various marketing channels and content creation
- Communication: Exceptional verbal and written communication and interpersonal skills with the ability to work collaboratively with cross-functional teams
- Organization: Strong organizational and project management skills, with high ability to work autonomously
- Ability to Learn Quickly: Demonstrated ability to quickly and proficiently understand and absorb new information. Able to “connect the dots” so previous experiences can be applied in new contexts
- Open to travel: ability to attend key conferences and travel to 15% of the time
In addition to the above, it would be great if you also had:
- Experience in Healthcare or Digital Health
- Experience in a fast paced startup environment
*We know people from historically underrepresented communities are less likely to apply if they don’t meet all of the above criteria. Please apply anyway! We want people who are fast learners, eager to take on new challenges and will help us build a best in class company that will change what it means to age.
Interested? Great! Here’s what you should know:
At Bold we know that our people are indispensable to achieving our mission, and we are building an inclusive environment that enables everyone to do their best work. In that spirit, we deliberately hire people from all walks of life — including, but not limited to, race, gender identity, sexual orientation and disability status. If you’re motivated by our mission and eager to contribute to our team and culture, we’d love to hear from you.
Compensation:
We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $85K - $105K annually. The exact salary will depend on the amount of relevant and transferable experience you bring to the role. You will also receive meaningful equity in the form of a stock option grant.
Benefits:
- Comprehensive health, dental, and vision insurance
- 12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
- Company-sponsored life insurance
- Unlimited PTO
- 401(K) after 6 months of employment
- Monthly fitness stipend
- One-time stipend for home office setup
Age Bold, Inc. is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We do not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.
What We Do
Bold's digital platform uses personalized exercise programs to address some of the most fundamental health and wellbeing challenges faced by older adults. Bold leverages research and data science to prevent falls, manage chronic conditions, and increase activity levels for older adults with clinically-effective and engaging exercise programs. Bold partners with health plans and providers to improve member outcomes and reduce care costs.
Why Work With Us
Bold is building delightful digital-first products for sorely underserved users in one of the US' largest markets. We're committed to increasing health span while reducing health spend, helping older adults live rich, fulfilled lives and ensuring the long-term sustainability of Medicare, one of America's foundational safety-net programs.
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