Marketing Assistant

Persona AI is developing and commercializing rugged, multi-purpose humanoid robots that perform real work. Persona’s founding team has a decades-long history in humanoid robotics, bionics, and product development delivering robust hardware that has touched the stars, worked miles below the surface of the ocean, and even roamed Disney Parks. Our mission is focused squarely on shipping beautiful, reliable products at massive scale, while building a customer-focused team to achieve these aims.

Marketing Assistant – Persona AI

Location: Houston, TX (ION District)

Overview:

Persona AI is seeking a driven and highly organized Marketing Assistant to support the execution of company-wide marketing initiatives spanning robotics, trade shows, media relations, and digital content. This role combines creativity, logistics, and technical marketing skills — ideal for someone eager to be hands-on in a fast-paced startup shaping the future of humanoid robotics.

Primary Responsibilities:

Marketing Operations & Planning

• Assist in developing and maintaining the Master Marketing Plan and content calendar.

• Track key deliverables, deadlines, and approvals across marketing initiatives, including press releases, videos, and campaigns.

• Shop and order promotional merchandize

HubSpot Management

• Maintain and optimize Persona AI’s HubSpot CRM and marketing automation workflows.

• Manage lead capture forms, landing pages, and automated email campaigns.

• Tag and segment leads for nurturing and reporting.

• Generate weekly dashboards summarizing engagement, leads, and campaign performance.

• Assist with client intake forms and follow-ups through HubSpot sequences.

Press & Public Relations

• Participate in drafting and coordinating press releases for product launches, partnerships, and events.

• Maintain the press contact list and media kit.

• Shop and manage media space buys (digital, print, and industry publications).

• Assistance in preparing press releases.

Content Creation & Social Media

• Draft, schedule, and post content across LinkedIn, Instagram, X, and YouTube in alignment with campaign goals.

• Ability to easily use the following softwares:

  • Adobe Photoshop, Premiere Pro, After Effects.

• Collaborate on copywriting and graphics for social media, ensuring consistent brand voice and visual identity.

• Log and organize content assets into a shared cloud system.

• Assist with short-form video capture and editing for reels, event recaps, and robotics showcases.

• Experience in using Generative AI Tools: Chat GPT, Gemini, Co-pilot, etc.

  • Utilization for graphic generation Image and Video.

  • Utilization for copy / text / presentation/ spreadsheet generation.

Videography & Documentation

• Support filming and photography of Persona AI robots and team activities (in-office, labs, and events).

• Tag, categorize, and archive footage for marketing and documentary use.

• Assist with B-roll capture, sound, and lighting for video shoots.

• Coordinate with external video editors or agencies when needed.

Events & Trade Shows

• Help generate and coordinate trade show calendar.

• Help prepare and ship conference materials (booth graphics, banners, demo kits, swag).

• Manage event checklists for logistics, shipping, travel and lodging, and booth setup.

• Coordinate swag ordering and vendor communication.

• Capture event content (photos, videos, interviews) and handle social media coverage.

Expectations

• Bachelor’s Degree in Marketing/Advertising/Brand Management is preferred

• Highly organized and proactive communicator.

• Strong writing and editing skills.

• Comfort with basic video editing and graphic tools (Canva, Adobe Suite preferred).

• Experience with HubSpot or other CRM tools strongly preferred.

• Ability to multitask across fast-moving projects with attention to detail.

OFFICE LOCATION: Midtown/Downtown Houston, TX

Why join Persona AI?

• You'll shape technology that's redefining the possibilities of robotics and human interaction.

• Work alongside passionate teammates who value diversity, creativity, and continuous learning.

• Enjoy full access to advanced prototyping tools, labs, and the freedom to experiment and innovate.

• We offer competitive compensation, excellent benefits, flexible work environment, and equity opportunities.