Marketing and Sales Specialist

Posted Yesterday
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San Diego, CA, USA
In-Office
34-36 Hourly
Mid level
Other
Vi Living operates 10 Luxury Life Plan Communities across the United States
The Role
Develops brand awareness, qualified leads, occupancy, and community engagement through marketing campaigns, digital initiatives, events, content, public relations, and partnerships. Collaborates with sales, leadership, advertising agencies, referral sources, and media outlets. Oversees marketing materials and multimedia content, supports website and social media activity, tracks lead and campaign metrics, and serves as a community brand ambassador.
Summary Generated by Built In

Who we are:

Experience the future of senior living and care as soon as you step foot into our doors. Casa de las Campanas offers upscale resort-style living in the scenic area of Rancho Bernardo. Our team of dedicated professionals strives to improve the lives of seniors in our community on a daily basis. Our campus and surroundings reflect the love that our residents have for southern California. Our unique combination of an all-inclusive lifestyle, exceptional hospitality, and stunning location is unmatched. Our well-traveled and outdoorsy senior community enjoys socializing over meals, exploring nearby trails, and taking in breathtaking views. We are currently seeking a talented Marketing and Sales Specialist. If you want to experience a fresh perspective on senior living, join us today!

 

You will enjoy:

  • $0 employee cost share for medical insurance

  • Medical, Dental, and Vision Insurance 

  • $5,000 Education Scholarship

  • Tuition reimbursement program 

  • An employee appreciation bonus, which is funded by our residents

  • Now offering DailyPay!

  • Life insurance

  • 403 (b) retirement plan with employer match 

  • PTO and paid holidays

  • Pet insurance

  • AFLAC

  • Long-term disability insurance

  • An exceptional work environment that is both engaging and fun!

  • Monthly Employee Engagement Activities

 

Who you are:

-3 to 5 years of marketing and sales experience, ideally in senior living, healthcare, or hospitality
-Strong understanding of digital marketing, analytics, and CRM systems
-Exceptional written, verbal, and interpersonal communication skills 

 

Job Summary:

The Marketing and Sales Specialist focuses on building brand awareness, generating qualified leads, and supporting occupancy goals through targeted campaigns, digital initiatives, and community engagement. The incumbent will work closely with the sales team, leadership, and external partners to ensure consistent messaging that reflects the community’s mission and values. 

 

Essential Job Duties:

  • Work with our contracted advertising agency to ensure all marketing materials reflect the brand identity and mission of the community.

  • Oversee production of print, digital, and multimedia content including brochures, newsletters, advertisements, and promotional materials. Work with direction from the Director to maintain our website and utilize all social media platforms to drive engagement and inquiries.

  • Plan and coordinate events, open houses, seminars, and other outreach initiatives to attract prospective residents and prospective residents.

  • Collaborate with the sales team to create targeted campaigns and tools that support lead nurturing and conversion.

  • Track and report on lead generation metrics, occupancy goals, and campaign performance.

  • Build relationships with local organizations, referral sources, and media outlets to enhance community visibility.

  • Manage public relations efforts, including press releases and community storytelling opportunities.

Serve as a brand ambassador within the community and at external events.
 

Rate of Pay: $34.00 - $36.00 per hour

When you enter a community managed by Life Care Services, you’ll immediately feel the warmth of our Hospitality Promises: 

  1. We greet you warmly, by name and with a smile. 

  2. We treat everyone with courteous respect. 

  3. We anticipate your needs and act accordingly. 

  4. We listen and respond enthusiastically in a timely manner. 

  5. We hold ourselves and one another accountable. 

  6. We make you feel important. 

  7. We embrace and value our differences. 

  8. We ask, “Is there anything else I can do for you?” 

  9. We maintain high levels of professionalism, both in conduct and appearance, at all times. 

  10. We pay attention to details.  

All Employees must be able to pass background checks (fitness for duty physical, fingerprinting, employment references) as required by a licensed residential care facility. Some of the roles in our community require that we ask about your COVID-19 vaccination status.

EEO

Skills Required

  • 3 to 5 years of marketing and sales experience
  • Experience in senior living, healthcare, or hospitality preferred
  • Strong understanding of digital marketing
  • Strong understanding of analytics
  • Strong understanding of CRM systems
  • Exceptional written, verbal, and interpersonal communication skills
  • Ability to pass required background checks, including fitness-for-duty physical, fingerprinting, and employment references

Vi Living Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.

  • Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
  • Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
  • Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.

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The Company
HQ: Chicago, Illinois
2,900 Employees
Year Founded: 1987

What We Do

Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.

Why Work With Us

At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.

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