MARKETING AND SALES OFFICER

REPORTS TO: Operations Manager

Key Responsibilities:

Revenue Generation

• Drive revenue generation by achieving established sales targets through the effective promotion and sale of the company’s products and services.

• Identify, contact, promote, qualify, and close particularly new high-gross sales while ensuring the constant growth of existing clients.

• Lead on managing relationships with new/ existing clients by providing information, support and guidance to optimize customer satisfaction, repeat sales opportunities and referrals.

• Negotiate and close sales deals in alignment with company revenue goals.

Marketing and Brand Development

• Design and implement marketing campaigns that promote IRECOP’s products and services customers, stakeholders and corporate institutions.

• Lead the creation of marketing content, documentaries, and social media campaigns to increase brand visibility.

• Conduct regular market research to monitor trends, customer needs, and competitor activities.

• Develop promotional materials and lead community outreach programs to boost product awareness.

Planning and Forecasting

• Develop annual sales and marketing plans tied to organizational KPIs.

• Forecast demand, sales targets, and growth potential for each product line.

• Identify emerging market opportunities and recommend strategies for expansion.

  Customer and Stakeholder Engagement

• Build strategic relationships with local farmer groups, distributors, and municipal clients.

• Conduct product demonstrations and educational sessions on the benefits of compost use.

• Manage customer feedback and coordinate resolution of service issues with relevant departments.

  Leadership and Team Support

• Supervise and mentor Sales Agents to achieve set targets and enhance performance.

• Provide training and motivation to team members to ensure operational alignment and professionalism.

  Cross-Functional Responsibilities

• Collaborate closely with the Operations Department to ensure timely production and delivery of compost and recyclables.

• Work with the Finance Department on client billing, payment follow-ups, and credit evaluations.

• Support Management with insights for decision-making and business growth strategies.

  QUALIFICATION & EXPERIENCE

  Education

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field preferred

  Experience

• Minimum of 3–5 years of sales and marketing experience, preferably in agribusiness, recycling, or Fast-Moving Consumer Goods (FMCG).

• Proven track record of meeting or exceeding sales targets.

• Experience in B2B and B2C marketing within environmentally conscious or sustainability-driven sectors.

  KNOWLEDGE & SKILLS

• Strong business development and negotiation skills.

• Excellent communication, presentation, and interpersonal abilities.

• Data-driven and strategic thinker with strong analytical skills.

• Ability to manage multiple priorities in a fast-paced environment.

• Proficient in social media marketing tools and Microsoft Office Suite.

• Proficiency in developing and maintaining strong professional relationships with internal and external stakeholders

• Results-oriented and target-driven.

• Sustainability mind-set with innovative thinking.

• Strong organizational and time management skills.

• Customer-focused with a passion for service excellence