Marketing and Sales Director

Posted 5 Days Ago
Be an Early Applicant
Litchfield, CT, USA
In-Office
80K-84K Annually
Mid level
Professional Services • Real Estate • Hospitality
The Role
Develop and execute community marketing and sales plans to meet occupancy and revenue goals. Generate and manage leads, conduct sales calls, oversee move-ins/move-outs, maintain wait lists and competitive/product knowledge, ensure compliance (HIPAA, state/federal), and support team performance and resident onboarding coordination.
Summary Generated by Built In
Company Description

Monarch/Brandywine Senior Living:

Company Culture and Values: At Monarch/Brandywine Communities, we value compassion, innovation, and community. Our team is committed to making a meaningful impact on the lives of our residents and fostering a collaborative and supportive work environment.

Job Description

Reporting to the Executive Director, the Marketing and Sales Director works closely with the Executive Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.

Salary Range: $80,000 - $84,000 Yearly

 + Commission. 

Responsibilities and Duties

  • Conducts phone and direct sales calls in accordance with established goals, ensuring leasing expectations are met or exceeded
  • Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
  • Communicates incoming resident’s needs and requirements to the Health & Wellness Director
  • Actively maintains a meaningful wait list
  • Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations
  • Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems
  • Assists in motivating and rewarding associates to meet or exceed performance expectations in consultation with the Executive Director
  • Maintains an active, working knowledge of current competition
  • Maintains and communicates current product information to associates (pricing, program changes, promotional programs)
  • Creates and maintains a positive image of the community with residents, the community, and other associates.
  • Completes all mandatory compliance, HIPAA and state and federal regulatory training, as required
  • Maintains appropriate degree of confidentiality

 

Qualifications

  • 3 years of experience in Senior Living, or closely related industry, preferred
  • Bachelor’s Degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
  • Knowledgeable of the industry, as well as the laws, regulations and guidelines governing the community
  • Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications

Physical Abilities

  • While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
  • An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.

Additional Information

Benefits Offered (Full Time):

  • Health Insurance: Medical/Rx, Dental, and Vision
  • Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
  • Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
  • FSA (Commuter/Parking)
  • Employee Assistance Program (EAP)
  • 401(k) Retirement with Company Match
  • Paid Time Off (PTO) and Holidays
  • Tuition Reimbursement

Other Compensation Programs:

  • Employee Referral Bonus
  • Resident Referral Bonus

 

Equal Opportunity Statement:

Monarch Communities and Brandywine Senior Living is an Equal Opportunity Employer.

We comply with all applicable federal, state, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

Skills Required

  • Bachelor's degree or equivalent combination of education and experience
  • Proficiency with computer skills and Microsoft Office (Windows, Outlook, Excel)
  • Knowledge of senior living industry laws, regulations, and guidelines
  • Completion of mandatory compliance and HIPAA training
  • Ability to perform physical duties (stand, walk, lift/carry up to 25 lbs, assist residents)
  • 3 years of experience in senior living or a closely related industry
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The Company
0 Employees
Year Founded: 2019

What We Do

Monarch Communities develops, operates, and owns senior living communities, focusing on providing high-quality housing and care for older adults. The company specializes in a range of services, including assisted living, independent living, and memory care. Through its affiliate, PROCON, Monarch also provides design-build services to create inclusive, wellness-centered environments that enhance the quality of life for its residents.

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