Marketing and PR Manager

Posted 2 Days Ago
Be an Early Applicant
Rochelle Park, NJ
Mid level
Healthtech
The Role
The Marketing and PR Manager will develop and execute content marketing and public relations campaigns to increase brand awareness and generate leads. Responsibilities include creating educational content, managing press releases, pitching to media, and coordinating industry events and partnerships.
Summary Generated by Built In


Location: Remote with occasional meetings in our Bergen County Office.
Reports to: President

About Us
We are a leading Remote Patient Monitoring (RPM) company that empowers healthcare providers and patients through cutting-edge technology and personalized care. Our mission is to improve patient outcomes and drive industry innovation, and we are looking for a dynamic Marketing and PR Manager to help us amplify our voice.

Position Overview
The Marketing and PR Manager is an independent, entrepreneurial, and hands-on professional who thrives in a fast-paced environment. This role requires a creative and driven individual capable of managing diverse areas of marketing and PR to grow brand awareness and generate leads. You’ll roll up your sleeves and take ownership of multi-channel campaigns that build our reputation as a thought leader and engage both providers and patients.

Key Responsibilities
Content Marketing Campaigns for Lead Generation

  • Thought Leadership: Create compelling newsletters, whitepapers, and blogs tailored for email marketing, blog posts, and PR distribution.
  • Provider and Patient Stories/Testimonials: Develop video and print content that showcases real-life success stories and testimonials.
  • Educational Content: Produce explainer videos, infographics, and guides on the benefits of RPM to educate providers and patients.
  • Healthcare Heroes Spotlights: Celebrate nurses, providers, and care coaches to foster emotional connections and build trust.

PR Campaigns

  • Press Releases: Craft and distribute press releases for newsworthy milestones like partnerships, clinical outcomes, and platform updates.
  • Media Pitching: Build and maintain a media list and regularly pitch compelling patient stories, healthcare trends, and internal data to healthcare reporters, journalists, and bloggers.

Conventions, Events, Partnerships, and Co-Branding

  • Conventions and Industry Events: Identify opportunities to exhibit, secure speaking engagements, and pursue award nominations.
  • Strategic Partnerships: Collaborate with health systems, advocacy organizations, and local health fairs to develop joint campaigns.
  • Webinars and Panels: Plan and execute educational events featuring industry leaders to position the company as a thought leader.

Desired Skills and Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3+ years of experience in healthcare marketing and PR, preferably at a health system.
  • Strong writing and storytelling skills, with the ability to craft compelling narratives.
  • Proficiency in marketing tools and platforms, including social media, email marketing, and content management systems.
  • Ability to work independently, think entrepreneurially, and execute across multiple projects simultaneously.
  • Experience with press release writing, media pitching, and event coordination.

What We’re Looking For

  • Entrepreneurial Spirit: Self-starter who takes ownership of projects and drives them to completion.
  • Creativity and Drive: Innovative thinker with a passion for storytelling and building emotional connections with audiences.
  • Hands-On Mentality: Comfortable rolling up your sleeves to manage everything from content creation to media outreach.

What We Offer

  • Competitive salary and performance-based bonuses.
  • A collaborative and innovative team environment.
  • Opportunities for professional development and career growth.
  • Flexibility with remote work.


 

Top Skills

Content Management Systems
Content Marketing
Email Marketing
Marketing
Public Relations
Social Media
The Company
HQ: St. Petersburg, Florida
41 Employees
On-site Workplace
Year Founded: 2019

What We Do

RPM Healthcare's comprehensive digital health solution enables providers to extend patient care beyond the medical office enhancing the patient experience, improving clinical outcomes, and ensuring patient safety.

Our expert team, including local nurses, manages the patient process from enrollment to reporting readings from FDA-cleared devices. Our platform empowers patients to take their own readings at home with RPM clinicians monitoring results and reducing workflow disruptions.

RPM Healthcare has a long history of enhancing patient care, providing digital tools, education, and reducing healthcare costs. For more information, please visit our website.

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