Nature and aim of the position
The Marketing and Partnership Manager will spearhead all Marketing and Business Intelligences products, implement strategic objective to position Global Blue as a strategic partner for retailers, shopping malls, financial institutions, and tourism board.
The Manager will support the local sales team in the full aspect of Marketing and Business Intelligence process, providing analysis, recommendations, content and governance.
Main duties and responsibilities
Marketing & Communication:
- Sales enablement missions:
- Relay and localize centrally-produced sales material (PPT, videos, etc) to the local sales team, and create local sales materials to support local products or initiatives
- Identify local success cases with clients, get approval and create local client success cases with the support of the Marketing central team
- Alignment and execution of all marketing collaterals and any publicity collaterals in accordance with corporate guidelines. Develop and manage marketing materials, including leaflets, posters, flyers and e-newsletters
- Supports/Coach the Account Managers in the sales process of Marketing products
- Content management missions:
- Identify relevant local content to share with central teams for central Linkedin and/or website news publication;
- Produce local newsletters and track clients engagement
- Verify content for GB website and partner websites as needed
- Event coordination mission:
- Organize local B2B marketing events, based on central teams guidelines. Coordinate the logistics, the invitations and follow up.
- Content will be either provided by central teams and localized; or could be fully produced locally.
- Oversee the entire lifecycle of projects from brainstorming to launch and post-mortem reporting for merchant events
- CRM missions:
- Track local contacts growth and engagement level;
- Support sales teams in setting up relevant sales campaigns and reports, with the help of the central team
- Marketing, A&P and PR missions:
- Assist Project Manager in strategizing and executing marketing plans & activities for B2B and B2C campaigns
- Project management for promotional campaigns: coordination with clients and designer for artwork; production of collaterals; translations, etc
- Managing Marketing budget, including detailed monitoring of all marketing expenses
- Management of all marketing collateral inventory, together with Business Support team
- Manage local PR plan consistent with Group guidelines & targets
- Oversee the entire lifecycle of projects and promotions from brainstorming to launch and post-mortem reporting
- Identify opportunities, execute marketing activities, and take greater ownership of projects
- Achieve local sales targets for marketing products curated by the Central Marketing team, such as eDM, digital storefronts, etc.
Business Intelligence:
- Fully responsible for achieving sales target for business intelligence products
- Product lifecycle management
- Generate and present data for clients and management meetings
- Account Management for key non-retail customers: shopping malls, business associations, tourism board, strategic business partners and financial institutes
- Generate and present data for external meetings, including SG Trends and other relevant insights. Assist and support the team with SG trends data analysis.
Relates and cooperates mainly with
- Country Managing Director
- Local Commercial Team
- Other Company Functions Regionally and Globally, e.g. Legal, Technology, Product (Tax Free Shopping, Payment & DCC) Functions, Trade Marketing, Traveler Engagement, Operations
- External stakeholders – key / prospective clients and business partners
Background and Education
At least 4 years of practical experience in marketing driving new initiatives / services with focus on consultative mindset and approach in understanding issues / gaps. Experience in marketing positions in Retail or Luxury sector is a plus.
- Excellent communication skills with both internal and external stakeholders
- Excellent organizational, decision-making, problem-solving skills and strategic mindset
Specific skills and knowledge
- Business acumen, consultative and strategic thinking
- Strong communication and interpersonal skills with ability to influence decision makers with proposals and effective communication
- Strong proofreading, editing and grammar skills are required
- Good MS Office products knowledge
Skills Required
- At least 4 years of practical experience in marketing
- Experience in marketing positions in Retail or Luxury sector
- Excellent organizational, decision-making, and problem-solving skills
- Strong communication and interpersonal skills
- Strong proofreading, editing, and grammar skills
What We Do
At Global Blue, we firmly believe that enhancing the shopping experience drives performance. Our mission is to seamlessly connect shoppers and brands worldwide by simplifying the shopping experience and boosting retailer performance. With over 40 years of industry expertise, we have pioneered Tax Free Shopping and expanded into the Payment and Post-Purchase business. As a technology partner, we lead our industries with innovative technology and data-driven insights, bringing unparalleled value at every touchpoint along the shopping journey. We support retailers in handling over 35 million Tax Free Shopping transactions every year and our payment partners in elevating the experience of more than 31 million transactions worldwide. Our post-purchase solutions also cater to the needs of over 47m e-commerce shoppers. Listed on the New York Stock Exchange, we generated €20bn Sales in Store and €311M revenue in FY 2022/23. Our diverse community of over 2,000 employees represent more than 80 nationalities across 53 countries. At Global Blue, we cultivate a culture of empowerment, encouraging our teams to collaborate and support one another. Together, we innovate, create, and strive towards a brighter future for the businesses we serve. With Global Blue, enjoy the journey.
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