Marketing and New Business Development Representative

We believe talent deserves a human touch. Your application will be read by an actual person who’s excited to discover the real you.

At CTSI, a New Charter Company, we are seeking a Marketing and New Business Development Representative in Lubbock, TX (in other companies this person could hold the title of Business Development Representative, Lead Generation Specialist, Marketing Development Representative) to drive revenue growth through proactive lead generation, pipeline development, and client engagement.

This is an on-site position based in Lubbock, TX

In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline.

In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline. You will maintain professionalism, integrity, and confidentiality while representing the company positively in all interactions.

To be successful in this role, you will consistently execute outreach strategies, manage lead activity and data with precision, and contribute to marketing-driven pipeline growth while maintaining strong communication and organizational discipline. You will demonstrate accountability for your activity levels and results, proactively identifying opportunities to improve performance and exceed lead generation targets.

We understand that great candidates may not meet every requirement listed. If you meet around 70% of the qualifications and are excited about this role, we encourage you to apply.

General job duties include:

New Business Development Representative duties (Primary)

• Identify, research, and target prospective clients within defined markets

• Execute outbound prospecting efforts including calls, emails, and events

• Build and maintain a consistent pipeline of new business opportunities

• Qualify leads and coordinate hand-off to sales team or leadership for closing

• Develop and maintain prospect databases and CRM records with accurate activity tracking

• Establish initial relationships with decision-makers and key influencers

• Support and participate in networking events, trade shows, and industry functions to generate new contacts

• Collaborate with leadership to refine targeting strategies and outreach campaigns

• Support marketing campaigns and outreach initiatives

• Track campaign effectiveness and lead conversion metrics

Marketing Support duties (Secondary Focus)

• Assist in developing targeted campaigns designed specifically for lead generation

• Contribute content and ideas for email campaigns, outreach messaging, and digital engagement

• Support website and social media updates with a focus on driving inbound leads

• Coordinate with vendors and partners on co-marketing initiatives that produce measurable business opportunities

• Help track and report on campaign effectiveness, lead conversion, and ROI

Required Experience:

• High School Diploma

• College experience preferred

• Strong verbal and written communication skills

• Ability to initiate conversations and build rapport

• Self-motivated with a results-driven mindset

Preferred Experience:

• Marketing, Business, Communications, or related experience preferred

• Confidence in outbound communication (phone, email, in-person)

• Ability to initiate conversations and quickly build rapport

• Basic understanding of sales processes and lead qualification

• Proficiency with computers, CRM systems, and digital tools

• Strong organizational and time management skills

• Familiarity with lead generation and business development strategies

• Understanding of digital marketing as it relates to pipeline growth

• Working knowledge of the technology industry

• Ability to analyze prospects and identify business opportunities

Physical Requirements:

• Must be able to operate a motor vehicle and travel to events, client sites, and tradeshows.

Compensation:

The compensation is expected to start at $40,000, plus commission. Our offer will be determined by multiple factors including candidate experience and expertise and may vary from the amount listed above.

Who We are: 

At New Charter, we’re building a caliber of business the IT industry hasn’t yet seen. We are serving small-to-medium sized businesses in 10+ industries across North America, and we deliver best-in-class technology solutions to propel our clients into the digital world.

At New Charter, we’re investing in our people – through growth and learning initiatives, employee benefits, company innovation, and more. We are constantly seeking a diverse candidate backgrounds and perspectives to amplify inclusive hiring practices for each job opening. Our partner companies have career paths for many different role types, whether you want to be deeply technical or whiteboarding with clients, and we are committed to developing fulfilling career paths for all contributors at New Charter. (Please note: Every application submitted through Workday is reviewed by a real person, not an AI. We value your time and take each submission seriously.)

Our teams are dedicated to pioneering breakthrough technologies, disruptive solutions, and transformative strategies. We’re the architects of change, fostering an environment where bold ideas take flight, and creativity knows no bounds. At New Charter, we’ve embraced the idea that every individual brings something special to the table. Our foundation is based on the belief that each team member plays a crucial role in our collective success. 

Ready to be part of a dynamic and supportive community where your unique skills and personality shine? We’re on a mission to make a difference, and we want you to be part of the story. Let’s transform the world together and build a career that’s as unique as you are!

We are looking for driven and passionate people who are excited to work in an incredibly rewarding environment. So, if you are ready to learn, be inspired, solve problems, and grow professionally, apply today!  Learn more here: Why New Charter.

New Charter is committed to creating an inclusive environment and is proud to be an equal opportunity employer. New Charter recruits, employs, trains, compensates, and promotes regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.