Marketing and Insights Specialist, Hygienic Fluid Handling & Heat Transfer Technologies (HFH)
Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.
As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.
About the job
Even though our products are technical, this role isn’t. This isn’t a coding or Python position — it’s a storytelling role. You’re the bridge between the process and the people, turning updates into clarity and complexity into confidence. This role is all about communication, customer insight, and translating technical information into simple, compelling narratives, while driving sales funnel development through customer‑acquisition campaigns, sales enablement, events, product launches, and channel‑partner support.
The Strategic Marketing and Insights Specialist supports the strategic agenda by executing marketing and insights activities for assigned business unit(s) within Alfa Laval’s Food & Pharma Division. Reporting to the Strategic Marketing Partner and Insights Manager (SMPI), this role ensures timely and accurate delivery of revenue generation activities and brand positioning activities while driving seamless customer experience.
This is a hybrid opportunity based in Kenosha, WI.
As a part of the team, you will:
Drive deep partnership through collaboration with key stakeholders to unlock additional business value
Help translate business unit objectives into actionable marketing plans aligned with divisional strategy and collaborate with cross-functional teams to bring these to life
Drive sales funnel development with customer acquisition and growth opportunities through campaigns, sales enablement, events, product launches and channel partner support
Position Alfa Laval as the NA leader in assigned BU’s through events, industry groups and trade associations, public affairs and thought leadership
Support business optimization and growth through basic market research, competitor analysis, insights/trend analysis, and market size & share
Drive Voice of Customer (VoC) acquisition and analysis
Maintain and track KPI’s for BU marketing performance, participating in periodic reviews and checkpoint meetings to update on progress and share findings with stakeholders
What you know:
You have a Bachelor’s degree in Business, Marketing, Engineering, Data Science or a related field and:
Minimum 1 to 3 years' experience in a marketing or related role, desired
Strong analytical skills with ability interpret and convert data into information, presenting findings clearly.
Familiarity with marketing concepts and a growth mindset, willing to learn strategic marketing and planning processes.
Proficiency in Excel and basic data visualization tools; knowledge of BI tools is a plus.
Collaborative and forward-thinking.
Excellent communication and organizational skills.
Self-starter with curiosity and eagerness to grow in a strategic marketing role.
We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.
What’s in it for you?
Alfa Laval offers a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) plan, and more. At Alfa Laval, we carefully consider a wide range of compensation factors to determine your total compensation package. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location. The base salary for this role is typically $72,000 - $90,000 annually.
Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Alfa Laval Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alfa Laval and has not been reviewed or approved by Alfa Laval.
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Retirement Support — 401(k) support is described as generous in U.S. postings, and the retirement plan is a notable strength alongside core coverage.
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Healthcare Strength — Medical, dental, and vision coverage are core parts of the package, and health insurance is often described positively in U.S. materials.
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Leave & Time Off Breadth — PTO and paid holidays are standard, with options like purchasing additional PTO expanding flexibility for some roles.
Alfa Laval Insights
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What We Do
Pioneering positive impact! Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world. Alfa Laval is a leading global provider of first-rate heat transfer, separation, fluid handling products separation, and fluid handling products. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements – in energy, the environment, food, and the marine industry. Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide. We welcome your engagement, comments and questions - our guidelines and moderation policy for Alfa Laval channels on social media can be found here: https://www.alfalaval.com/legal/community-guidelines/ Personal data will be handled in accordance with the Alfa Laval Privacy Policy. https://www.alfalaval.com/privacy
