Marketing and Growth Lead - Côte d'Ivoire (They/She/He)

Posted 8 Hours Ago
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Barcelona, Cataluña
Mid level
Consumer Web • Retail • Sales
The Role
The Marketing and Growth Lead will oversee the acquisition and retention strategies for key products within the African Growth team, manage end-to-end growth projects, and work collaboratively with cross-functional teams. The role emphasizes data-driven insights to forecast project impacts and track growth metrics, while ensuring brand standards are maintained across all channels.
Summary Generated by Built In

If you’re here, it’s because you’re looking for an exciting ride

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

We are looking for a world-class Marketing Lead to become part of our African Growth team, to craft and manage acquisition and engagement initiatives for our most important products. 

Are you ready to manage end-to-end challenging growth projects together with international stakeholders? 
Are you looking for an exciting experience in the fast and rapidly changing environment helping to build a product that will disrupt the On-demand market? 
If your answer is YES and you are eager to join a strongly data-driven and results-focused team we are looking forward to meeting you!

THE JOURNEY

  • Lead local acquisition and retention projects, from ideation to execution, in complete autonomy working with the cross-functional and local teams (CRM, Loyalty & Promo, Q-commerce, Commercial) for a seamless implementation to deliver the agreed Growth goals
  • Be the country point of contact for the above projects,  creating advocacy and consensus among internal and external stakeholders
  • Forecast and assess the assigned projects’ impact on the Growth budget and country P&L, ensuring the most efficient and effective allocation of resources
  • Track and monitor key Growth metrics of the assigned projects, to measure success, providing the appropriate visibility to the Head of Growth and Marketing plus local and HQ stakeholders
  • Coordinate the creation of inspiring designs, content, and campaigns that will build the business’s brand, driving acquisition and engagement, while ensuring that the brand’s standards are maintained across all channels
  • Build success stories and best practices to be shared with other regional teams.

WHAT YOU WILL BRING TO THE RIDE

  • Minimum 4 years of work experience on Growth/Marketing, project manager, brand/product manager roles, comfortable dealing with high growth and complex business challenges
  • Must have strong consumer understanding skills, business acumen and passion for end-to-end project management (from ideation into implementation) with great attention to detail
  • Strong analytical skills and ability to turn data insights into actions
  • Business Administration/Marketing Studies
  • Knowledge of paid, owned, and earned media channels (online, offline) 
  • Familiarity with budget management and comfortable in tracking and reporting on established growth KPIs
  • Proficiency in English is a must, French is a plus
  • Ninja expertise with Excel / Google Sheets 
  • Nice-to-have knowledge of data visualization tools (Tableau, Looker) or SQL language
  • A hands-on attitude is a must. You’ll have to roll up your sleeves!

Be ready to travel to Côte d'Ivoire and spend over 50% of the time in the market.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!


The Company
Barcelona, Catalonia
10,009 Employees
On-site Workplace
Year Founded: 2015

What We Do

Glovo is a pioneering multi-category app connecting users with businesses, and couriers, offering on-demand services from local restaurants, grocers and supermarkets, and high street retail stores. Glovo’s vision is to give everyone easy access to everything within their city, so that our users can enjoy what they want, when they want, where they want. Founded in 2015 in Barcelona, it operates across 25 countries in Europe, Central Asia and Africa

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