Marketing and Go-to-Market Strategy Manager

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

The Marketing and Go to Marketing Strategy manager will help us deliver on our commitment to become the brand for music lovers, reach new customers and grow our business. Sitting within the Brand and Marketing strategy team, this role will define the Go-to-market (GTM) strategy for New launches across the Out loud Audio business (Blue Tooth speaker, Home Speaker, Soundbars) as well as define strategies to grow the business.

It is a critical role that identities opportunities / challenges across Bose portfolio and design effective strategies to address them; defines the strategic positioning of new product launches and build 360 marketing campaigns. This individual will work closely with the Integrated Marketing Team and Creative team to ensure that the strategies get turned into cohesive action and results. Working closely with product marketing team and Consumer Research team, this person will influence the future pipeline of products. This role requires a strong understanding of consumer behavior, industry trends, and competitive dynamics, with a focus on crafting high-impact marketing strategies.

Key Responsibilities:

Go-To-Market (GTM) strategy development and execution

• Build cross-channel strategies by synthesizing data and insights into a coherent, clear and compelling plan that captures ‘how we leverage our core advantages over the competition to win’
• Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them.
• Ensure marketing delivery is tightly connected to business priorities and build avenues to measure correlation between marketing and financial performance.

Creative Development and Activation Rollout

• Owns the creative briefing process and is a partner to the creative team throughout the Comms development process.
• Must have experience in synthesizing GTM strategy into a one-page creative brief and ensure that the creative brief is inspirational for creatives. Should have clarity of thinking, focus and ability to distill the messaging.
• Work with the Integrated marketing team to develop communication plans that captures roll out plan, key tasks and direction for different channels across the funnel (content, partnerships, video, PR, retail, Ecommerce, DTC)

Consumer Insights and Business Performance Tracking

• Own the learning agenda for the portfolio and partner with consumer insights to identify research to better understand the consumer, category, brand/ product, culture.
• Monitor business performance metrics as well as consumer data to constantly identify opportunities /challenges. Track market conditions and competitor actions.
• Develop and track KPIs to assess the effectiveness of marketing strategies and initiatives.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• Experience: 7+ years of experience in marketing strategy, or agency strategy role, preferably within the consumer electronics or technology industry.
• Proven experience in creating and executing marketing strategies across product launches and brand activations -  Experience researching insights, synthesizing into a competitive strategy, Ability to craft a creative brief, Ability to create a comms plan
• Strong analytical skills with a track record of using consumer insights to inform marketing strategy.
• Proven leadership skills to setting direction, bringing cross-functional stakeholders together, and influence cross functional teams that do not report directly.

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Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.