What you'll be doing:
- Plan and execute multi-channel demand generation campaigns across industries and regions
- Build lead-nurturing programs that educate prospects on market trends, procurement strategy, and energy expertise.
- Collaborate with direct sales and outreach team to support enablement, events, outreach, and pipeline growth
- Develop clear, client-ready content that simplifies complex energy topics
- Own website content, landing pages, and SEO direction for the commercial energy business
- Build dashboards and reporting to track campaign performance, lead quality, and pipeline impact. Use data to optimize campaigns, segmentation, and channel strategy
- Collaborate with internal teams, HubSpot SME’s, and external agencies, including PR partners
- Provide day-to-day guidance and support to the Creative Marketing Manager
- Manage marketing budget, vendors, and overall execution quality
What you'll bring:
- 5-7+ years of experience in B2B marketing, demand generation, field marketing, professional services marketing, or similar roles.
- Experience supporting outside sales or relationship-based sales teams in long sales-cycle environments (consulting, energy, financial services, technical services).
- Proficiency with CRM and marketing automation tools (HubSpot required).
- Strong analytical skills; comfortable building dashboards, analyzing performance, and making data-driven decisions.
- Excellent communication skills and the ability to translate technical insights into accessible, client-ready messaging.
- Experience managing vendors, creative teams, or agencies.
- Strong organizational skills; able to manage multiple priorities and stakeholders.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
What's nice to have:
- Exposure to energy markets, energy procurement, sustainability, or regulated industries
- Experience with SEO strategy, content governance, or PR support
Top Skills
What We Do
5 was formed with a single mission – to help people. Today we set the standard for energy advisory firms in North America.
We provide advice to clients on procurement and risk management, demand-side management, sustainability, and resiliency throughout the US and Mexico. Clients include Fortune 100 companies, government entities, commercial real estate, cold storage, higher education, manufacturers, industrials, hospitals, religious organizations, restaurants, nonprofits, and more.
5’s team is comprised of energy market innovators, engineers, commodity traders, technologists and business development professionals joined by a common purpose - To deliver unparalleled energy procurement services and advice that result in cutting-edge energy solutions for our clients. No company is better situated than 5 to help clients manage their exposure to volatile energy prices in an ever-changing market.
5 is a fast-growing company with an award-winning culture that includes the following accolades for innovation, leadership, growth, and incredible company culture:
• Best Workplaces in America, Inc. Magazine
• Inc. 5000 Fastest Growing Company List, Inc. Magazine
• Best Companies to Work for in Texas, Texas Monthly
• Entrepreneur 360, Most Entrepreneurial Companies in America, Entrepreneur
• Aggie 100 Fastest Growing Aggie-Owned Companies
• Best Small Workplaces in America, Fortune
• Best Workplaces in Texas, Fortune
• Dallas 100 Fastest-Growing Small Business
• Fastest Growing Companies in the Americas, Financial Times
• Dallas Business Journal Middle Market 50
• Tech Titans, Fast Tech Honoree
