Marketing and Communications Specialist - Ben Franklin Technology Partners

Marketing and Communications Specialist - Ben Franklin Technology Partners
The salary range for this position, including all possible grades is: $46,400 - $74,000 /year
Remote Type: Hybrid
Locations: Penn State University Park
Time Type: Full time
Posted On: 09/27/2024
Job Requisition Id: REQ_0000060701
APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:
A long-standing partnership between the Commonwealth of Pennsylvania and Penn State University, Ben Franklin Technology Partners of Central and Northern PA (BFTP/CNP) is the largest early-stage investor and supporter of tech-based companies across the program’s 32-county footprint. Headquartered in State College, the program has satellite offices in Erie, Harrisburg, and Johnstown. Ben Franklin’s high-risk, early-stage investments, along with robust business support services, TechCelerator startup boot camps, and BIG IDEA contests help emerging entrepreneurs and small manufacturers launch new companies, grow existing businesses, and create high-paying jobs. 
We are seeking a Marketing and Communications Specialist, who can advance the brand BFTP/CNP.
Role: This position provides marketing and communication support for the traditional Ben Franklin investment program and the other training/promotional initiatives related to the Center in the 32-county footprint. The individual in this role will enhance support networks through ongoing communication of the organization’s accomplishments by marketing existing clients; and building awareness among prospective new clients. They will establish and strengthen relationships among business, community, government leaders, and the media.
Responsibilities: Specific duties include the following:

• Develop marketing/branding/messaging strategies
• Produce Ben Franklin annual program overview
• Manage media relations
• Manage website/social media
• Participate in statewide marketing efforts and support statewide legislative advocacy
• Manage PR and check presentation events
• Create video, audio, and written content
• Assist clients with marketing needs
• Administer email marketing system and implement best practices
• Perform other duties as assigned

Education and Experience: The position at the minimum requires a Bachelor's Degree and 3+ years of related experience, or an equivalent combination of education and experience.
The person in this position must be a self-starter with hands-on experience with making media buys, the ability to identify local press (TV, radio, bloggers, and newspapers) in the 32-county footprint, and experience pitching stories/events to local media outlets. Other qualifications include the following:

• Outstanding writing and communication skills.
• Experience in Adobe Photoshop.
• Experience with an email marketing system, Salesforce, and WordPress websites.
• Ability to organize multiple projects and processes simultaneously. Strong project management skills are a must.
• Ability to work effectively with multiple constituents.
• Basic knowledge of economic development and tech startups is a plus.

This position will require occasional travel within Pennsylvania.
This position is funded for one year from the start date, with excellent possibility for renewal.
Background Check: This position requires that you operate a motor vehicle as a part of your job duties. A valid driver’s license and successful completion of a motor vehicle records check will be required in addition to standard background checks.
Application: Please submit a cover letter and resume for full consideration.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.
Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to tuition discounts (75% discount for spouse and children), and paid holidays. Please visit https://hr.psu.edu/current-employee/benefits for more detailed information.
The salary range for this position, including all possible grades is:
$46,400.00 - $74,000.00
Salary Structure - additional information on Penn State's job and salary structure. 
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies. 
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
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